Blog

July 23, 2008

  • Storytelling Power In Ad Copy

    What causes middle aged men to watch movies like Rocky and The Karate Kid for the umteenth time at 3:00 am?
    Why are young children endlessly enchanted by Cinderella? (…)

July 22, 2008

  • The New Google Keyword Tool

    Google has just released their new keyword tool and it looks to be the nail in the coffin for many of the subscription based keyword compilers, much as Google Analytics was for web analytics companies. (…)

  • 108 Ways to Improve Your Website’s Profits

    Two summers ago, one of the big name I.M. gurus rang me up.
    We talked about several things and then wound up on the topic of website analytics. (…)

July 18, 2008

July 15, 2008

July 13, 2008

  • Halo Marketing (alla Alfredo)

    For the longest time, I was confounded by my next door neighbor's success in the restaurant business.
    His brand of marketing is foreign to my direct response mind. (…)

June 22, 2008

June 21, 2008

June 16, 2008

  • "How To Get A Better Job" from Drayton Bird

    An insightful, free report I just downloaded from Drayton Bird's website led me to recall some unusual advice from an acquaintance back in New York, who was one part psychologist, one part prankster. (…)

June 11, 2008

June 6, 2008

April 30, 2008

April 18, 2008

February 29, 2008

February 27, 2008

February 19, 2008

  • Sharper Image Files For Bankruptcy

    Though far from being a lean and mean direct response outfit, with 184 retail stores in the U.S., The Sharper Image has its roots in direct response advertising. (…)

December 31, 2007

December 22, 2007