July 23, 2008
- Storytelling Power In Ad Copy
What causes middle aged men to watch movies like Rocky and The Karate Kid for the umteenth time at 3:00 am?
Why are young children endlessly enchanted by Cinderella? (…)
July 22, 2008
- The New Google Keyword Tool
Google has just released their new keyword tool and it looks to be the nail in the coffin for many of the subscription based keyword compilers, much as Google Analytics was for web analytics companies. (…)
- 108 Ways to Improve Your Website’s Profits
Two summers ago, one of the big name I.M. gurus rang me up.
We talked about several things and then wound up on the topic of website analytics. (…)
July 18, 2008
- A Funny Thing Happened On The Way To The Forum
Some (not entirely) random ramblings from my trip around Europe
Last week, I met an American friend who's been living in Rome for a while. (…)
July 15, 2008
- Good Yellow Page Advertising
There are several expert Yellow Page advisers on my list. (…)
July 13, 2008
- Halo Marketing (alla Alfredo)
For the longest time, I was confounded by my next door neighbor's success in the restaurant business.
His brand of marketing is foreign to my direct response mind. (…)
June 22, 2008
- The Bill Jayme Collection (Find out if you really want to be FILTHY RICH. Take this test.)
One of my favorite direct mail letters starts off:
"Dear Reader,
It was Scott Fitzgerald who observed, "The rich are different from us."
It was Ernest Hemingway who then shot back, "Yes. (…) - "Junk Mail's Top Dogs" (Bill Jayme and Heikki Ratalahti)
"Junk Mail's Top Dogs" was an article that appeared in The New York Times Magazine on August 10, 1990. (…)
- Take My Social Security Number…Please
I just ran across one of the most startling proof elements ever devised.
It hails from a company called LifeLock. (…)
June 21, 2008
- Two Makepeace Pieces and a Special Copywriting Report
Tony Flores rang me up a few weeks ago and asked if I'd be willing to promote a new project he's got cooking with Clayton Makepace.
I felt bad telling Tony no. (…)
June 16, 2008
- "How To Get A Better Job" from Drayton Bird
An insightful, free report I just downloaded from Drayton Bird's website led me to recall some unusual advice from an acquaintance back in New York, who was one part psychologist, one part prankster. (…)
June 11, 2008
- The Lost Joe Karbo Interview…Was He Really Lazy?
The following article about Joe Karbo is excerpted from an interview entitled, "The Creators" from the now defunct publication, The Capitalist Reporter, circa 1975. (…)
June 6, 2008
- 6 Rules to Break for Consulting Success in 2008
Copywriters…throw down your ballpoints.
Direct marketers…prepare to change hats.
At least for a while. (…)
April 30, 2008
- Billionaire Copywriter Gives Teleseminar Tonight
Several years ago, my wife was skimming the Learning Annex catalogue and came across an interesting class. (…)
April 18, 2008
- Weimar Republic or Dow 20,000…Who Cares?
Here's a 50-million-mark, Weimar Republic banknote from the year 1923 — worth about one U.S. dollar when originally printed. (…)
February 29, 2008
- My Motivational U.S.P. Discovered On Alcatraz Island
In the world of advertising, so much attention is devoted to finding the right u.s.p. or unique selling proposition, the term coined by Rosser Reeves.
What about a u.s.p for motivation? (…)
February 27, 2008
February 19, 2008
- Sharper Image Files For Bankruptcy
Though far from being a lean and mean direct response outfit, with 184 retail stores in the U.S., The Sharper Image has its roots in direct response advertising. (…)
December 31, 2007
- Announcement About the Announcement…
Happy New Year.
Just a quick announcement about my 2007 announcement.
I've recently been infused with a most unexpected dose of inspiration. (…)
December 22, 2007
- Are There Any Long Copy Advocates Left?
Are there any long copy advocates left online? (…)
