I found this 10-minute Jay Abraham video to be an ingenious (and highly actionable) methodology for digging into the core of almost any market and quickly discovering its pains and passions.
Jay shows how to harness the latent copy power of one of the most successful e-commerce models of all time: the Amazon review system.
Take this Top 100 List in Beauty & Fashion as an example. These winning book titles can be used as models for the headlines and sub-heads in your own advertising. Additionally, the Amazon review system is like a giant X-ray machine that gives a savvy marketer a quick and clear picture of what’s going on.
Thanks to Terry Dean for alerting me to this terrific video.