“Have you ever wondered how you could get a job as an advertising copywriter? Have you ever wondered if you could get a job as an advertising copywriter? This is your chance to find out. With this copy test. Eight entertaining and involving assignments that should stimulate and challenge you to do the thing you do best. Write.”
This was the opening of an unusual ad.
25 Years ago, the mega ad agency, J. Walter Thompson, ran this full page copy test in the New York Times, entitled, “Write If You Want Work.”
The candidates who took them up were given eight unusual writing assignments.
My favorite is #6.
“You’ve heard the story about the man who made a fortune selling refrigerators to Eskimos. In not more than 100 words, how would you sell a telephone to a Trappist monk, who is observing the strict Rule of Silence? (But he can nod acceptance at the end.)”
Ten people passed and joined JWT’s 85 member creative team.
Sorry, neither I, nor perhaps even JWT, have the winning submissions to this unusual series of exercises. Just reading the test will uncork your creativity bottle.
Click on the thumbnail to open the PDF.