This infatuated advertiser credits David Ogilvy’s “Confessions of An Advertising Man” for the inspiration to create a headlineless ad…with the order coupon curiously stuck on the top.
Worth trying?
Doubt it.
Since this advertiser only ran it once, it’s safe to conclude that it’s not a money layout.
If anyone knows different, I’m all ears.
60 KB PDF “Coupon At The Top.”
Filed under Copywriting Swipe File by
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