April 29, 2008
Want To Lose Body Fat? (Weight Loss Advertising)
Here's an interesting ad from my favorite supermarket reading, (which I'm now compelled to buy) "The National Enquirer."
This is a new ad for a weight loss product called the Red Weight Loss Adjunct by Blackett Pharmacal. Time will tell how well it performs at it's hefty $59.99 for 30 days price point.
I felt a scientific citation would bolster their claim. Then again, passing the legal hurdle in this market is something I know nothing about. I do like that this is a product for "losing body fat" verses a "weight loss" product.
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