August 12, 2008
The World's Second Largest Swipe File?
If you're a serious direct marketer, you already know what a swipe file is.
Beyond the conventional definition of a collection of winning ads, every master marketer I know of uses a swipe file not just for inspiration for writing advertising copy but for:
- Product creation
- Advertising and business strategy
- Creating entire business models
The world's most successful direct response ad writer said of it, it's:
"The best source I have ever found."
If you're a serious direct response marketer or copywriter, here are the details:
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Comments on The World's Second Largest Swipe File? »
Wow. the info is too important to be released online eh? Count me in Lawrence.
btw, can you hint how much this monster going to cost? I wanna save money for this thing