The World’s Second Largest Swipe File?
If you’re a serious direct marketer, you already know what a swipe file is.
Beyond the conventional definition of a collection of winning ads, every master marketer I know of uses a swipe file not just for inspiration for writing advertising copy but for:
- Product creation
- Advertising and business strategy
- Creating entire business models
The world’s most successful direct response ad writer said of it, it’s:
“The best source I have ever found.”
If you’re a serious direct response marketer or copywriter, here are the details:
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Comments on The World’s Second Largest Swipe File?
Wow. the info is too important to be released online eh? Count me in Lawrence.
btw, can you hint how much this monster going to cost? I wanna save money for this thing