Comments on: The Critical Advertising Ingredient: The RIGHT Appeal http://www.infomarketingblog.com/the-right-appeal/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 02 Sep 2010 21:34:44 +0000 hourly 1 By: John Mignano http://www.infomarketingblog.com/the-right-appeal/#comment-4785 John Mignano Fri, 03 Apr 2009 10:50:09 +0000 http://www.infomarketingblog.com/?p=253#comment-4785 Hi Lawrence, I'm delighted to share in some of the best kept strategies and secrets with you. Thanks so much for showing mere mortals all these seemingly miracles of transforming content, each one a blueprint for success. Hi Lawrence, I’m delighted to share in some of the best kept strategies and secrets with you. Thanks so much for showing mere mortals all these seemingly miracles of transforming content, each one a blueprint for success.

]]> By: Brent small business trainer http://www.infomarketingblog.com/the-right-appeal/#comment-4784 Brent small business trainer Thu, 02 Apr 2009 13:19:42 +0000 http://www.infomarketingblog.com/?p=253#comment-4784 In my crowded inbox there is one email I always read. It brings me enlightenment and entertainment. I find nuggets of lost information and inspiration for future marketing efforts. Lawrence, I can only add my gratitude for your efforts to the accolades of the other readers of this blog. In my crowded inbox there is one email I always read. It brings me enlightenment and entertainment.

I find nuggets of lost information and inspiration for future marketing efforts.

Lawrence, I can only add my gratitude for your efforts to the accolades of the other readers of this blog.

]]> By: admin http://www.infomarketingblog.com/the-right-appeal/#comment-4781 admin Wed, 01 Apr 2009 22:33:51 +0000 http://www.infomarketingblog.com/?p=253#comment-4781 Hey Rich, I'm with you 100% about "What a Way to Live.." being required reading. Lyman and his team may have been a long ways from the bright-lights-big-city, but they were real DM pros by anyone's measure. Did you see this ad? http://www.infomarketingblog.com/let-an-earthworm-be-your-garbage-man/ Greetings Barry, As far as I know, there were hundreds of insertions for the ad and they made quite a bit of cash on the front end with plenty of Country Bookstore books to sell on the back. Alan, you must be joking. I don't know anyone like that, mate. Lawrence Hey Rich,

I’m with you 100% about “What a Way to Live..” being required reading.

Lyman and his team may have been a long ways from the bright-lights-big-city, but they were real DM pros by anyone’s measure.

Did you see this ad?
http://www.infomarketingblog.com/let-an-earthworm-be-your-garbage-man/

Greetings Barry,

As far as I know, there were hundreds of insertions for the ad and they made quite a bit of cash on the front end with plenty of Country Bookstore books to sell on the back.

Alan, you must be joking. I don’t know anyone like that, mate.

Lawrence

]]> By: Alan Kirke http://www.infomarketingblog.com/the-right-appeal/#comment-4778 Alan Kirke Wed, 01 Apr 2009 21:30:48 +0000 http://www.infomarketingblog.com/?p=253#comment-4778 Always enjoy your posts Lawrence love to print out the ads and read them in bed or at work. I know could have a better hobby like collecting butterfly's but i know this guy who collects ads what a wacko:). Thanks Mate Alan Kirke Australia Always enjoy your posts Lawrence love to print out the ads and read them in bed or at work.
I know could have a better hobby like collecting butterfly’s but i know this guy who collects ads what a wacko:).
Thanks Mate Alan Kirke Australia

]]> By: Barry http://www.infomarketingblog.com/the-right-appeal/#comment-4777 Barry Wed, 01 Apr 2009 20:53:00 +0000 http://www.infomarketingblog.com/?p=253#comment-4777 Very interesting Lawrence, thanks for sharing. Just curious, but do you have any idea how well this ad pulled? Seems like they offered quite a value for a buck...even though a buck had a lot more value back then. Thanks in advance and always looking forward to your e-mails. Barry Very interesting Lawrence, thanks for sharing.

Just curious, but do you have any idea how well this ad pulled?

Seems like they offered quite a value for a buck…even though a buck had a lot more value back then.

Thanks in advance and always looking forward to your e-mails.

Barry

]]> By: Rich http://www.infomarketingblog.com/the-right-appeal/#comment-4776 Rich Wed, 01 Apr 2009 19:25:27 +0000 http://www.infomarketingblog.com/?p=253#comment-4776 Speaking of Lyman Wood (who passed away about 10 years ago), he is the author of a great marketing book, "What a Way to Live and Make a Living: The Lyman P. Wood Story." You can still pick up a copy via Amazon. I highly recommend it. Lyman was the force between Troy Bilt Roto Tillers and Garden Way Publishing. They were fantastic marketers and their mailing pieces were consistently great. In later years, Lyman created a business incubator in Vermont for a number of different startups. Every diehard marketer should have a copy of Lyman Wood's book in their library. Speaking of Lyman Wood (who passed away about 10 years ago), he is the author of a great marketing book, “What a Way to Live and Make a Living: The Lyman P. Wood Story.” You can still pick up a copy via Amazon. I highly recommend it.

Lyman was the force between Troy Bilt Roto Tillers and Garden Way Publishing. They were fantastic marketers and their mailing pieces were consistently great. In later years, Lyman created a business incubator in Vermont for a number of different startups.

Every diehard marketer should have a copy of Lyman Wood’s book in their library.

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