Comments on: Shamed By Your Swiping? “The Guardian” Challenges Lawrence http://www.infomarketingblog.com/the-guardian/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 02 Sep 2010 21:34:44 +0000 hourly 1 By: admin http://www.infomarketingblog.com/the-guardian/#comment-7561 admin Sun, 30 Aug 2009 02:35:18 +0000 http://www.infomarketingblog.com/?p=291#comment-7561 Hey Edwin, Thanks for commenting...and very timely since I'm reading your book about Cody! Great research and love the attention to the success/self-improvement industry. Review forthcoming. Best, Lawrence Hey Edwin,

Thanks for commenting…and very timely since I’m reading your book about Cody! Great research and love the attention to the success/self-improvement industry.

Review forthcoming.

Best,
Lawrence

]]> By: Edwin Battistella http://www.infomarketingblog.com/the-guardian/#comment-7560 Edwin Battistella Sat, 29 Aug 2009 14:46:51 +0000 http://www.infomarketingblog.com/?p=291#comment-7560 Just a note about the Cody ad--it ran generally twice a year in the NY Times Book Review but often used variant headlines (such as How to Speak and Write Masterly English). Post-Sackheim the Cody was managed by Victor Schwab (who did a version in the 1950s headlined "Maybe Youse Don't Talk Like Thism But--"). Just a note about the Cody ad–it ran generally twice a year in the NY Times Book Review but often used variant headlines (such as How to Speak and Write Masterly English). Post-Sackheim the Cody was managed by Victor Schwab (who did a version in the 1950s headlined “Maybe Youse Don’t Talk Like Thism But–”).

]]> By: admin http://www.infomarketingblog.com/the-guardian/#comment-6581 admin Sun, 16 Aug 2009 16:27:40 +0000 http://www.infomarketingblog.com/?p=291#comment-6581 Hey Tina, tell Rusty "woof" back at him. Your launch looks cool!. Mike, alas, the Cody ad is no more. It checked out in 1960 as best as I can tell. An English Prof., Edwin Battistella, wrote a book on Cody which I've just started reading. Some great tidbits so far. Hey Tina, tell Rusty “woof” back at him. Your launch looks cool!.

Mike, alas, the Cody ad is no more. It checked out in 1960 as best as I can tell. An English Prof., Edwin Battistella, wrote a book on Cody which I’ve just started reading. Some great tidbits so far.

]]> By: admin http://www.infomarketingblog.com/the-guardian/#comment-6580 admin Sun, 16 Aug 2009 16:23:43 +0000 http://www.infomarketingblog.com/?p=291#comment-6580 Good one, Stephen. Good one, Stephen.

]]> By: Stephen Tickner http://www.infomarketingblog.com/the-guardian/#comment-6276 Stephen Tickner Thu, 13 Aug 2009 21:10:00 +0000 http://www.infomarketingblog.com/?p=291#comment-6276 Thanks Lawrence, as usual fascinating and educational! I once asked a seasoned marketing executive to review the companies new website sales letter. Apparently what it needed most was a pixel of whitespace between the header graphic and the menu bar... Thanks Lawrence, as usual fascinating and educational!

I once asked a seasoned marketing executive to review the companies new website sales letter. Apparently what it needed most was a pixel of whitespace between the header graphic and the menu bar…

]]> By: admin http://www.infomarketingblog.com/the-guardian/#comment-6215 admin Wed, 12 Aug 2009 19:40:56 +0000 http://www.infomarketingblog.com/?p=291#comment-6215 Hi Peter. Thanks for the words of praise. It means a lot coming from you. Sure, ready for wrinkles. Give me a ring. Lawrence Hi Peter. Thanks for the words of praise. It means a lot coming from you.

Sure, ready for wrinkles. Give me a ring.

Lawrence

]]> By: Peter Nicholas http://www.infomarketingblog.com/the-guardian/#comment-6194 Peter Nicholas Wed, 12 Aug 2009 16:33:28 +0000 http://www.infomarketingblog.com/?p=291#comment-6194 best article uve ever run.i have an ad thats been pulling 6 times ad cost in 6 hi circ mags bi weekly for 2years.i was going to ask you to beat the control.why when i could be utilising your brilliant skills to write a totally new ad for a brand new product?THANKS FOR WAKING ME UP.ARE YOU READY TO WRITE THE NEW WRINKLE AD? best article uve ever run.i have an ad thats been pulling 6 times ad cost in 6 hi circ mags bi weekly for 2years.i was going to ask you to beat the control.why when i could be utilising your brilliant skills to write a totally new ad for a brand new product?THANKS FOR WAKING ME UP.ARE YOU READY TO WRITE THE NEW WRINKLE AD?

]]> By: Jeff Simmons http://www.infomarketingblog.com/the-guardian/#comment-6192 Jeff Simmons Wed, 12 Aug 2009 16:27:35 +0000 http://www.infomarketingblog.com/?p=291#comment-6192 Hey Lawrence, after I read your subject line, "Shamed by your swiping?," I thought I'd finally been found out after all these years! What a relief. Seriously, thanks for solving the mystery of why the Sherwin Cody ad suddenly "disappeared." Hey Lawrence, after I read your subject line, “Shamed by your swiping?,” I thought I’d finally been found out after all these years! What a relief. Seriously, thanks for solving the mystery of why the Sherwin Cody ad suddenly “disappeared.”

]]> By: Tina Lorenz http://www.infomarketingblog.com/the-guardian/#comment-6175 Tina Lorenz Wed, 12 Aug 2009 13:57:02 +0000 http://www.infomarketingblog.com/?p=291#comment-6175 This is such a tremendous example of one of the biggest mistakes in marketing: approaching your market from your OWN perspective! Instead, we must let the market guide us. Your research is always fascinating and insightful Lawrence. Thanks for posting this. (And Rusty says "woof"). Cheers, Tina This is such a tremendous example of one of the biggest mistakes in marketing: approaching your market from your OWN perspective! Instead, we must let the market guide us. Your research is always fascinating and insightful Lawrence. Thanks for posting this. (And Rusty says “woof”). Cheers, Tina

]]> By: Mike Feddersen http://www.infomarketingblog.com/the-guardian/#comment-6150 Mike Feddersen Wed, 12 Aug 2009 03:59:33 +0000 http://www.infomarketingblog.com/?p=291#comment-6150 Lawrence I hope the guy that bought the company paid a King's Ransom for it. Reminds you of companies like ATT that pay a crapload of money for a competitor than promptly drop the competitor's name and throw theirs up in its' place. Is the Cody ad running under another name now? Or did it die? Lawrence I hope the guy that bought the company paid a King’s Ransom for it.

Reminds you of companies like ATT that pay a crapload of money for a competitor than promptly drop the competitor’s name and throw theirs up in its’ place.

Is the Cody ad running under another name now? Or did it die?

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