Comments on: The Copywriter’s Sweet Revenge http://www.infomarketingblog.com/the-copywriters-sweet-revenge/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 29 Jul 2010 02:25:11 +0000 hourly 1 By: Doug Hughes http://www.infomarketingblog.com/the-copywriters-sweet-revenge/#comment-4690 Doug Hughes Mon, 09 Feb 2009 22:33:15 +0000 http://www.infomarketingblog.com/?p=147#comment-4690 Amazing, What a fantastic opening paragraph. I felt the pain of fat women. No...I felt like a fat woman, and I am a physically fit man. That's where the magic happens, on that long windy road of emotion the expert copywriter leads you down. Thanks for sharing all of these copy masterpieces. Amazing, What a fantastic opening paragraph. I felt the pain of fat women. No…I felt like a fat woman, and I am a physically fit man.

That’s where the magic happens, on that long windy road of emotion the expert copywriter leads you down.

Thanks for sharing all of these copy masterpieces.

]]> By: admin http://www.infomarketingblog.com/the-copywriters-sweet-revenge/#comment-1684 admin Thu, 24 Jul 2008 04:19:58 +0000 http://www.infomarketingblog.com/?p=147#comment-1684 Jim, thanks for elaborating on Dr. Weckesser's C.V., etc. I must confess I wasn't 100% sure of his passing but suspected as much. Otherwise, he'd still be running his dynamite ads. Actually, the impetus for writing this post came from a conversation I had two days ago with one of my friends, who's a top direct response marketer in Australia. My friend came to the States twenty odd years ago and was briefly taken under Bud's wing. He related an interesting interchange. My friend proudly showed off a bunch of 'widgets' to Dr. Weckesser which he planned to market and began rattling off all the wonderful product features. Dr. Weckesser shot back: "I don't care about the product features...how do you intend to sell it?" My Australian friend cited this moment as one of the turning points in his career. Jim, thanks for elaborating on Dr. Weckesser’s C.V., etc.

I must confess I wasn’t 100% sure of his passing but suspected as much. Otherwise, he’d still be running his dynamite ads.

Actually, the impetus for writing this post came from a conversation I had two days ago with one of my friends, who’s a top direct response marketer in Australia.

My friend came to the States twenty odd years ago and was briefly taken under Bud’s wing.

He related an interesting interchange.

My friend proudly showed off a bunch of ‘widgets’ to Dr. Weckesser which he planned to market and began rattling off all the wonderful product features.

Dr. Weckesser shot back: “I don’t care about the product features…how do you intend to sell it?”

My Australian friend cited this moment as one of the turning points in his career.

]]> By: Nathan http://www.infomarketingblog.com/the-copywriters-sweet-revenge/#comment-1683 Nathan Wed, 23 Jul 2008 22:51:41 +0000 http://www.infomarketingblog.com/?p=147#comment-1683 Love your blog. However, had difficulty reading the Weckesser ad. Any way to magnify it? Love your blog. However, had difficulty reading the Weckesser ad. Any way to magnify it?

]]> By: jim http://www.infomarketingblog.com/the-copywriters-sweet-revenge/#comment-1682 jim Wed, 23 Jul 2008 21:53:16 +0000 http://www.infomarketingblog.com/?p=147#comment-1682 Bud was a genius. He passed away in 2004: Ernest "Bud" Weckesser, 71, professor at Penn State Behrend, Kent State University and Purdue University; founded Green Tree Press and Bierhaus International in Erie. Died April 22, 2004. Bud was a genius. He passed away in 2004:

Ernest “Bud” Weckesser, 71, professor at Penn State Behrend, Kent State University and Purdue University; founded Green Tree Press and Bierhaus International in Erie. Died April 22, 2004.

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