Mel Martin has been called the “greatest copywriter you’ve never heard of.”
That’s because once his direct mail ad copy began mailing in the millions, his employer, Boardroom Inc., kept him under look and key for fear he’d be siphoned away by a competitor.
This video highlights his space ads which sold millions of books for a division of the New York Times called Quadrangle.
(Pssst. If you’re a client I’ve written a landing page for, now you know the origin of the winning headlines you’ve been using to knock it out of the park.)
Here are the 4 ads shown in the video in one downloadable PDF.