Comments on: Take My Social Security Number…Please http://www.infomarketingblog.com/take-my-social-security-numberplease/ Info Marketing Blog | Direct Response Marketing | Copywriting Wed, 08 Feb 2012 19:00:10 +0000 hourly 1 By: Rocky Capuano http://www.infomarketingblog.com/take-my-social-security-numberplease/#comment-1617 Rocky Capuano Thu, 10 Jul 2008 20:43:15 +0000 http://www.infomarketingblog.com/?p=129#comment-1617 The concept did backfire on him. Someone used his SS# to get a check-cashing loan of $500, and Experian sued him. But the marketing IS working. The sales are there to prove it. And in marketing, your returns determine success or not. “In January, the firm [LifeLock] announced it had raised $25.5 million in funding orchestrated by Goldman Sachs Group. The advertising has apparently paid off: LifeLock has 700,000 customers, each paying about $10 per month for the service.” (Sullivan, B. “Experian Sues LifeLock, Alleges Fraud.” The Red Tape Chronicles! www.redtape.msnbc.com February 2005.) It's still working years after the bad press. (No, I don't work for LifeLock). You can read more in my blog at www.thatsmycopyblog.blogspot.com. By the way, your website is very informative and useful! The concept did backfire on him. Someone used his SS# to get a check-cashing loan of $500, and Experian sued him.

But the marketing IS working. The sales are there to prove it. And in marketing, your returns determine success or not.

“In January, the firm [LifeLock] announced it had raised $25.5 million in funding orchestrated by Goldman Sachs Group. The advertising has apparently paid off: LifeLock has 700,000 customers, each paying about $10 per month for the service.” (Sullivan, B. “Experian Sues LifeLock, Alleges Fraud.” The Red Tape Chronicles! http://www.redtape.msnbc.com February 2005.)

It’s still working years after the bad press. (No, I don’t work for LifeLock).

You can read more in my blog at http://www.thatsmycopyblog.blogspot.com.

By the way, your website is very informative and useful!

]]> By: Ken http://www.infomarketingblog.com/take-my-social-security-numberplease/#comment-1560 Ken Mon, 23 Jun 2008 18:06:16 +0000 http://www.infomarketingblog.com/?p=129#comment-1560 Well it didn't work and it's been all over the mainstream media and the net since May that his own product didn't protect him. The double edged sword has now swung the other way and his company has been the object of a lot of ridicule for the past couple of months. It's lousy marketing if you make the big promise and then can't keep it. Well it didn’t work and it’s been all over the mainstream media and the net since May that his own product didn’t protect him.

The double edged sword has now swung the other way and his company has been the object of a lot of ridicule for the past couple of months.

It’s lousy marketing if you make the big promise and then can’t keep it.

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