Comments on: Search Engine Marketing: How to Out-Burnett Burnett http://www.infomarketingblog.com/search-engine-marketing-how-to-out-burnett-burnett/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 29 Jul 2010 02:25:11 +0000 hourly 1 By: how to be number one « a PR & copywriting blog by Katy Evans-Bush. My other blog is Baroque in Hackney. My website is katyevansbush.com. http://www.infomarketingblog.com/search-engine-marketing-how-to-out-burnett-burnett/#comment-7579 how to be number one « a PR & copywriting blog by Katy Evans-Bush. My other blog is Baroque in Hackney. My website is katyevansbush.com. Tue, 08 Sep 2009 14:17:59 +0000 http://www.infomarketingblog.com/?p=299#comment-7579 [...] a  New York SEO writer called Byrne Hobart puts it: “It’s possible to get the same kind of branding power that was previously only available [...] [...] a  New York SEO writer called Byrne Hobart puts it: “It’s possible to get the same kind of branding power that was previously only available [...]

]]> By: Martin Calle http://www.infomarketingblog.com/search-engine-marketing-how-to-out-burnett-burnett/#comment-7570 Martin Calle Thu, 03 Sep 2009 15:27:19 +0000 http://www.infomarketingblog.com/?p=299#comment-7570 It's a good premise, but people don't buy packaged goods like Corn Flakes online. The primary channels are still chain drug and grocery stores. So while SEO (I like web position gold as the way to do this) still generates incremental and lower cost impressions the internet may still be better suited for clothing purchases that happen less frequently than the every two weeks people buy a box of cereal. I ran the Kelloggs account at Leo Burnett. I also worked for General Mills and Post Cereals so know something of the business. No one has cracked the code on how to sell high frequency packaged goods online yet though companies like Campbell's still try home delivery meal services. Once cracked though chain drugs and groceries might have to rethink their models. Sure wouldn't mind a place on your blogroll for my blog, MADISON AVENUE (http://advertising-age.blogspot.com) It’s a good premise, but people don’t buy packaged goods like Corn Flakes online. The primary channels are still chain drug and grocery stores. So while SEO (I like web position gold as the way to do this) still generates incremental and lower cost impressions the internet may still be better suited for clothing purchases that happen less frequently than the every two weeks people buy a box of cereal. I ran the Kelloggs account at Leo Burnett. I also worked for General Mills and Post Cereals so know something of the business. No one has cracked the code on how to sell high frequency packaged goods online yet though companies like Campbell’s still try home delivery meal services. Once cracked though chain drugs and groceries might have to rethink their models. Sure wouldn’t mind a place on your blogroll for my blog, MADISON AVENUE (http://advertising-age.blogspot.com)

]]> By: admin http://www.infomarketingblog.com/search-engine-marketing-how-to-out-burnett-burnett/#comment-7562 admin Sun, 30 Aug 2009 03:00:03 +0000 http://www.infomarketingblog.com/?p=299#comment-7562 Hey Amanda, That was Bernstein's bad, not Byrne's He tipped me off about the Corn Flakes but after a WP version upgrade, I got locked out from the control panel for a while and couldn't edit. Agreed, the anti-masturbatory "benefit" is a striking one. I don't know about the study but I'd sure like to hear an ad jingle about it! Lawrence Hey Amanda,

That was Bernstein’s bad, not Byrne’s

He tipped me off about the Corn Flakes but after a WP version upgrade, I got locked out from the control panel for a while and couldn’t edit.

Agreed, the anti-masturbatory “benefit” is a striking one. I don’t know about the study but I’d sure like to hear an ad jingle about it!

Lawrence

]]> By: Amanda Kruel http://www.infomarketingblog.com/search-engine-marketing-how-to-out-burnett-burnett/#comment-7558 Amanda Kruel Fri, 28 Aug 2009 22:54:43 +0000 http://www.infomarketingblog.com/?p=299#comment-7558 Tony the Tiger was frosted flakes, silly! All that Corn Flakes have is that darn Rooster. BUT! This is interesting. When Corn Flakes started being marketed in the 1800s, one of their listed "benefits" was that eating Corn Flakes curbs masturbation. Neat, right? I wonder if anyone has done a study on whether or not that worked out for them. Tony the Tiger was frosted flakes, silly!
All that Corn Flakes have is that darn Rooster.

BUT! This is interesting. When Corn Flakes started being marketed in the 1800s, one of their listed “benefits” was that eating Corn Flakes curbs masturbation. Neat, right?

I wonder if anyone has done a study on whether or not that worked out for them.

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