Seth Godin sold a fair number of books with the title, All Marketers Are Liars.
And these days, that’s just scratching the surface.
It seems no matter which way you turn, there’s no shortage of nefarious types willing to prey on good-natured — and often hapless — entrepreneurs trying to make it in this cut-throat world of business.
Just today, I got two calls from a bubbly little ball of goodness named “Sarah” with Webatronics.
Sweet as a scorpion, this was her message.
“Hello, this is Sarah with Webatronics. Please call me back concerning your recent domain purchase and your web robotics subscription. My number is 888-534-6477 option 1. I look forward to hearing from you.”
Have a listen if you like. Click on the nearly invisible button on the very left of the media player.
My, she sounds cheerful and ever so helpful, doesn’t she?
And, I register a lot of domains alright, so I’m a good mark.
You’ve heard of drunk dialing?
Well, in the old days, “drunk domain registering” was my pastime.
Funny how those brilliant bolts of inspiration at midnight seem so pathetic by the light of day next morning, reinforced by a stiff hang-over.
And if you care to buy BuenasNiches.com, I’ll make you a good deal. Buenas Niches. Get it?
Back to Sarah.
The problem is I don’t know what the hell “Webatronics” is.
I’ve never heard of them till today and I neither have an account with them, nor a “web robotics” subscription. But Webatronics is an authentic, ubiquitous sounding name and that’s why good ‘ol Sarah had me for a moment.
The Russian aphorism, which became a Ronald Reagan favorite, ”trust but verify” is a good mantra to follow.
It’ll also keep you out of the clutches of the Sarahs of this world trolling for a meal.