In the genre of business opportunity compendiums, there is also “999 Successful Little Known Businesses” I Googled and found it by W. Carruthers, but also thought that David Magee of Kerrville, TX also had a title like this.

Old compendiums like this are still valuable, even if they are really old. It is really an education about what customers want and how to supply them with what they want. Other than the fact that prices and technology have changed, there is still a lot of valuable ideas and idea-generating concepts in these kinds of books.

Thomas Hall had an excellent report on how to write a good sales letter that he sold for $25 or $50 way back around 1975. Would like to see that report again if anyone knows where to find it. Part of what made Thomas Hall interesting is you had to order his stuff from Hong Kong, I believe.

Opportunity always exists for the man who is willing to saddle the horse and ride.

I do agree that things are going to get worse before they get better. Tony Robbins even posted a video talking about the stock market.

He doesn’t claim to be a stock market guru but some of his clients are pretty big traders. It’s an interesting take on the future.

If you are interested you can find it (and a couple of posts of my own about why you shouldn’t have your money in the stock market right now)
here.
http://www.askthewealthsquad.com/blog/video-stock-market-prediction-2010-by-tony-robbins/

He also talks about being ready to take advantage of the opportunities that will come out of this. Always be ready because you never know when opportunity knocks.

Glad you stopped by.

Swipe away.

That’s what the site is here for!

Best,
Lawrence

Fascinating how we keep making the same mistakes time and again.

In ten or twelve years a batch of freshly minted financiers will have a stroke of genius by devising new, risk-free, high leverage products without any memory, or even knowledge, about what’s transpiring today.

I hear you about Nippon. My wife was (for a brief while) the head of a trading desk at a major energy company before the Enron implosion. There were so many energy trading products and derivatives floating around, you wouldn’t know this was a company whose core business was shipping natural gas and oil through pipelines…yet somehow they fancied themselves such financial luminaries that they started betting on credit and interest rate spreads.

What the heck that has to do with supplying energy is on par with Sumitomo diving into mortgage backed securities in the 80′s.

Anyway, my man on the street’s take is things are going to get a lot-lot worse before they get better. I think we direct response people have as good a chance as any, besides medical associated workers, of keeping our heads above water and perhaps even thriving. Oh, and of course, tobacco and booze manufacturers will make out like bandits.

Once I clear some l-o-n-g overdue things from my plate, I may try a DM drop to the Wall Street crowd.

And enough of one to bring me out of hiding.

To date, my copywriting has focused on corporate America, mainly in Silicon Valley where I live. Right now, I’m helping prepare the #1 PC manufacturer’s messaging for their 09 desktop series. Before this, I was senior copywriter at eBay until the axe fell.

While this kind of writing can be rewarding work, it’s not the classic direct response which keeps me coming back to your stuff time and again.

Interestingly enough, “biz opp” always felt “hypey” to me. Perhaps, I was on my high horse, but it felt like “hanging out with the riff-raff.”

Yet, the idea of speaking to laid off Wall Streeters via Biz Opp is radical and refreshing.

Back in the 80s, I worked on Wall Street. I started out as a trader’s assistant with a Japanese bank called Nippon Credit Bank.

I’ll never forget, one day, seeing my Japanese supervisors get all excited about a new product. I asked them what it was. They said, “mortgage backed securities.”

When they explained to me how it worked, I had to hold my tongue!

My first thought was, “You guys have a AAA credit rating and you fund major infrastructure projects around the world and now you want to go slumming with the American homeowner for windfall profits at a time when blue collar jobs are leaving the US permanently? This is a game of hot potato that can only lead to an eventual collapse.”

Not long after I left the bank, the Japanese real estate meltdown kicked in and took Nippon Credit Bank down with it!

All this to say, Lawrence, is… that if what you’re saying about direct response aimed at laid off Wall Streeters is true, this is a niche I could go after – with a vengeance!

I’ve been looking for something like this.

Much appreciated.