Glad you stopped by.

Swipe away.

That’s what the site is here for!

Best,
Lawrence

Fascinating how we keep making the same mistakes time and again.

In ten or twelve years a batch of freshly minted financiers will have a stroke of genius by devising new, risk-free, high leverage products without any memory, or even knowledge, about what’s transpiring today.

I hear you about Nippon. My wife was (for a brief while) the head of a trading desk at a major energy company before the Enron implosion. There were so many energy trading products and derivatives floating around, you wouldn’t know this was a company whose core business was shipping natural gas and oil through pipelines…yet somehow they fancied themselves such financial luminaries that they started betting on credit and interest rate spreads.

What the heck that has to do with supplying energy is on par with Sumitomo diving into mortgage backed securities in the 80’s.

Anyway, my man on the street’s take is things are going to get a lot-lot worse before they get better. I think we direct response people have as good a chance as any, besides medical associated workers, of keeping our heads above water and perhaps even thriving. Oh, and of course, tobacco and booze manufacturers will make out like bandits.

Once I clear some l-o-n-g overdue things from my plate, I may try a DM drop to the Wall Street crowd.

And enough of one to bring me out of hiding.

To date, my copywriting has focused on corporate America, mainly in Silicon Valley where I live. Right now, I’m helping prepare the #1 PC manufacturer’s messaging for their 09 desktop series. Before this, I was senior copywriter at eBay until the axe fell.

While this kind of writing can be rewarding work, it’s not the classic direct response which keeps me coming back to your stuff time and again.

Interestingly enough, “biz opp” always felt “hypey” to me. Perhaps, I was on my high horse, but it felt like “hanging out with the riff-raff.”

Yet, the idea of speaking to laid off Wall Streeters via Biz Opp is radical and refreshing.

Back in the 80s, I worked on Wall Street. I started out as a trader’s assistant with a Japanese bank called Nippon Credit Bank.

I’ll never forget, one day, seeing my Japanese supervisors get all excited about a new product. I asked them what it was. They said, “mortgage backed securities.”

When they explained to me how it worked, I had to hold my tongue!

My first thought was, “You guys have a AAA credit rating and you fund major infrastructure projects around the world and now you want to go slumming with the American homeowner for windfall profits at a time when blue collar jobs are leaving the US permanently? This is a game of hot potato that can only lead to an eventual collapse.”

Not long after I left the bank, the Japanese real estate meltdown kicked in and took Nippon Credit Bank down with it!

All this to say, Lawrence, is… that if what you’re saying about direct response aimed at laid off Wall Streeters is true, this is a niche I could go after – with a vengeance!

I’ve been looking for something like this.

Much appreciated.