If you can legitimately show others how to make more money, you’ll never want for money yourself.
This is especially so in recessionary times.
George Haylings slept in his car while pyramiding his classified advertising profits during the Great Depression.
Joe Karbo and Ernest Weckesser wrote breakthrough biz-op ads which ran in the Wall Street Journal at the height of the 1970’s recession. Such ads never appeared in The Journal before. Boardroom launched its business development classic, I-Power, during the recession of the early 90’s.
The last century saw two world wars, the Great Depression and a dozen or so recessions.
The power of direct response advertising makes itself felt all the more acutely during these “bad times” as it pushes the unaccountable, “feel good” ads off the page. To boot, the price of advertising drops like a lead weight allowing savvy marketers like the above to roll out with force.
This ad was written nearly 40 years ago by Eugene Schwartz. It has all the drivers, all the hot-buttons that would cause someone to respond to this offer today. This is one-of-ten idea generating templates in the biz-op area I’ve uncovered, that’s been written by Eugene Schwartz.
The product is a newsletter subscription from mail order magnate, Joe Cossman. This offer is a link in the chain of biz-op compendiums started by George Haylings during the Depression and later continued by Thomas Hall (87 Japanese Money Making Plans) and Ernest Weckesser’s Publication, Network.
The kind of “making money” or biz-op advertising we’re likely to see will target to a broader, more sophisticated swath of respondents than the typical “work-at-home” fare and have higher price points.
There’s also bountiful opportunity in direct mail to target high profile segments of recently unemployed workers in the financial industry. Direct marketing and Internet marketing are for the most part, “new” to them.
You can download the 354 KB PDF by right-clicking on the thumbnail above and choosing either ‘save link as’ or ‘save target as.’ The first page is marked up to draw attention to the important elements of the ad. The second is untouched.