Thanks for sharing…

Hey Carl,

I actually am about to use something similar, but with a different twist. We should bounce some ideas back and forth… I’m experiencing higher responses using this technique as well, but there are ways to take it one step further.

My email is mpbizwf@gmail.com

Thanks for sharing this valuable proof strategy with us.

The great one, Gary Bencivenga also shared this same proof technique–through his free marketing bullets tips.

In his bullets tips #7: Can You Pick the Winning Headline? Gary stress the fact, that one should strive to make one’s proof more stronger than the promise. Then he goes on to say…

“Never make your claim bigger than your proof. And always join your claim and your proof at the hip in your headlines, so that you never trumpet one without the other.”

Following this proven technique, I’ve successfully used it to create headlines and sub-heads that drove more response to my affiliate websites.

Here’s a sample of one of my successful ads:

Attention ALL Shoppers!

“CNN News Says: If You Grab this Amazing Revolutionary New FREE-Autopilot Software TODAY-It Can Help You EASILY Find the Lowest Prices at Over 200,000 Online Stores…in Just 10 Seconds-GUARANTEED!

I knew there was bound to be skepticism about my claims, so I added the CNN News proof element to instantly back up my claim.

When shoppers visited the website, they actually see a 20 seconds video from one of CNN’s savings expert endorsing the free shopping software.

Imagine, it wasn’t CNN that actually endorsed the software. It was just one of their savings guru, who mentioned the software.

All I did was mentioned the words “CNN News” in my headline–and shoppers flocked to the site out of curiosity, just to see if it was a bogus claim about how powerful or real this free software was.

No other affiliate thought about using the the CNN angle in their ads.

That’s the beauty and advantage of being a copywriter. It does give you a dominant edge.

For copywriters who have not signed up for Gary’s free bullet tips…here is the link: http://marketingbullets.com –

It’s jam-packed with many amazing proven tips, tricks and techniques–from Gary’s 40 years of copywriting and direct response career!

Once again, Lawrence thanks for sharing.

I apologise, if I’ve taking up too much space here. But I thought I should expand on Lawrence’s valuable tips–he’s shared with us.

Contents

PART ONE

1. The Two Main Parts of Grammar

2. How to Put These Two Word-Parts Together
to Write a Single Sentence

3. How to Build Understanding into Every Sentence You Use

4. How to Link Your Sentences Together

5. How to Choose the Right Length for Your Sentences

6. How to Write Simply, that Anyone Can Understand Your Most Complicated
Thoughts

7. How to Avoid Monotony – So that Your Reader Enjoys Your Sentences
at the Same Time that He or She Learns from Them

8. How to Write Clearly – So Your Reader Doesn’t Think You Mean One Thing,
When You Really Mean Another

9. How to Use the Clarity Principle to Build Wit, Symbolism,
and Suspense into Your Writing

10. Elaboration: How to Develop Your Flow of Thought from Sentence
to Sentence

PART TWO: BRILLIANCE TOOLS

11. If You’re Going to Say It…Say It Well!

12. Let’s Start With a Single Sentence. And Use It to See the
Basic Rule Underlying All Punchy Statements

13. A Brief Interlude – to Stress Again How You Can Go from Copying
Epigrams to Creating Them Yourself

14. The Second-Search Command – Implication

15. Tools that Let You Build Implication into Your Sentences

16. Other Sentence Strengtheners

This is definitely a technique to keep in mind
and try to use on EVERY ad that I write from
now on!

Loving the “golden nuggets”, keep em’ coming!

Cheers,
Dima

However, I’m not very clear on what’s IN the book…so I don’t know the value it would have to me.

With that said, if it’s even only half as good as Breakthrough Advertising…I’d pay $400 for a copy in excellent condition.

I’m told it’s a must have for any copywriter…but it’s quite literally hard to find any information about it whatsoever…actually finding the book itself is even more impossible than that.

Can anyone tell me anything about this book?

I greatly appreciate it!

Matt