Comments on: Promise + Proof = Profits

By: Dima

Dima — Thu, 04 Feb 2010 02:53:44 +0000

Wow, thanks Lawrence…

This is definitely a technique to keep in mind
and try to use on EVERY ad that I write from
now on!

Loving the “golden nuggets”, keep em’ coming!

Cheers,
Dima

By: Jessica

Jessica — Thu, 24 Sep 2009 19:44:36 +0000

Great Article. Really great information.

By: Matt

Matt — Fri, 11 Sep 2009 12:04:27 +0000

I think that depends…I know what it’s sold for in the past. So I’m aware of it’s monetary value to collectors.

However, I’m not very clear on what’s IN the book…so I don’t know the value it would have to me.

With that said, if it’s even only half as good as Breakthrough Advertising…I’d pay $400 for a copy in excellent condition.

By: admin

admin — Fri, 11 Sep 2009 04:38:24 +0000

Hey Matt, just out of curiosity what’s it worth to you!?

By: Matt

Matt — Fri, 11 Sep 2009 02:28:28 +0000

I know this is off topic, and I apologize…but I’m desperate. I’m really looking for more information about a book by Eugene Schwartz titled “The Brilliance Breakthrough”.

I’m told it’s a must have for any copywriter…but it’s quite literally hard to find any information about it whatsoever…actually finding the book itself is even more impossible than that.

Can anyone tell me anything about this book?

I greatly appreciate it!

Matt

By: admin

admin — Tue, 28 Apr 2009 06:38:53 +0000

Ahhh, Art that’s a good question.

(Almost has the setup feel of the shills working with Three Card Monte operators on 6th Avenue of Old New York.)

I do have a few aces up my sleeves where this is concerned.

I call it the “Research Magnet.” I’ll publish something on this soon. Terribly busy as my friend, Drayton Bird likes to say.

Best,
Lawrence

By: art

art — Mon, 27 Apr 2009 14:17:21 +0000

Lawrence
Solid content as usual.

Quick question:

How do you go about finding your proof element to go along with your promise?

In your examples there is a Nobel prize winner and a quote from the very credible wall street journal, two great examples of authority and proof, but my questions is

In a hay bail as big as all human knowledge how do you find that tiny needle of proof?(or many needles to test)

What are some of your best practices?

By: Liam

Liam — Sat, 04 Apr 2009 19:22:22 +0000

It becomes quite tempting to forget about the “golden rule” and “truth in advertising” when you become aware of just how much a few of these non-compliant sites are making. And the products they’re promoting are just as shady, if not more-so.

It would be a little more encouraging if “best practices” led to better results. I’m all for long-term / win-win, but short term cashflow is also crucial for survival.

By: admin

admin — Mon, 30 Mar 2009 17:09:29 +0000

Hey Ray,

Right on.

Three words we should all keep in mind when we market.

“Truth in advertising.”

Best,
Lawrence

By: Raymond Merz

Raymond Merz — Fri, 27 Mar 2009 18:04:22 +0000

“People are getting very sloppy with this approach.”

Sloppy is a very generous word. Outright fraud is more like it.

Remember, you have as close to nothing to fear as possible if you work on the up and up, don’t lie, and don’t concoct anything. Notice I didn’t say “nothing.” The government is not your friend. Don’t forget that, either.

Even if that means a lower response and less cash. Even if something is technically “legal.”

If it causes enough outrage, they can and will MAKE it illegal, then send you to jail retroactively. So work on the golden rule, not the law.

Lawrence, thank you for this site.