In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I’m reposting with some edits in March of 2016.)
What did we talk about?
Byrne and I, of course, grilled him on his latest book, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.
Like a typical, turbo-charged CEO, Ken called into the conference line from the back of a yellow cab cruising through the snow covered streets of Manhattan.
This is a book that tells the rest of the story about David Ogilvy, the most famous advertising man in the world, from someone who worked shoulder-to-shoulder with him for decades.
More than just a book about Ogilvy, The King of Madison Avenue reveals the evolution of modern direct response advertising in the 20th Century. [Read more…]