Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

Mail Order ad by Cecil HogeIf you’ve heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad.

It was written in 1975 by the man who showed Gene the ropes in the early 50s, Cecil Hoge, the founder and president of the Huber Hoge, Inc.

The promise of this ad is essentially a stone’s throw away from the internet marketing pitches that plague us today…but there’s a key difference.

Most of those offers lack the sophistication of even hinting that they might not be for you.

Not here. [Read more…]

Strange Ads That Sell

Have you ever noticed an ad in a newspaper or magazine and thought to yourself: “Who’d be crazy enough to pay for such an insertion?”

Then you see the same ad again and raise your eyebrows.

By the tenth time you come across the ad, you may not only question your judgement but your sanity.

And so it is with Raja Fashions, whose ad has run in major metro newspapers on four continents for over ten years.

Raja Daswani, the founder of Raja Fashions, describes his operation as “Italian fabrics, German machines, English tailoring and Chinese labor.” Others have labeled it the “traveling circus of bespoke tailoring.” [Read more…]

Ogilvy Ad from Commonwealth of Puerto Rico Series

Here is another ad in the Commonwealth of Puerto Rico Series — perhaps one of the most effective business development advertising campaigns ever devised.

Why Puerto Rico is the most profitable of Omark Industries’ 14 plant sites in 5 countries

Here are the reasons why this Oregon metals fabricator’s plant in Puerto Rico is their leading profit maker worldwide. Send in the coupon below to discover what these same reasons can mean to you and your company’s profits.

OMARK INDUSTRIES, a major manufacturer of cutting chain, hydraulic loaders and industrial fasteners, started in Puerto Rico in 1965 with a cutting-chain plant in Bayamon.

Last year, this single 45,000-sq.-ft. facility earned over half of the company’s total after-tax profits. Here are some of the reasons why.

100% tax exemption

Although Puerto Rico is an integral part of the U.S., there are no federal taxes. What’s more, Puerto Rico offers qualified manufacturers like Omark 100% exemption from all local taxes for up to 30 years. In Puerto Rico, the profit you make is the profit you keep. [Read more…]