Ads That Command: The Outrageous Challenge

Through the lens of 2016, this ad’s copy might not be up to snuff.

But it wasn’t scintillating ad copy that kept Robert Allen’s ads and spots going strong for decades.

Allen had countless competitors in the “nothing down” real estate market — a market that’s making a minor comeback after years of hibernation.

Late night TV junkies during the 1980s are sure to recall one or more of these pitchmen:

* The avuncular Carlton Sheets with his trustworthy Midwestern accent. (Now retired.)

* The rags-to-riches Vietnamese immigrant, Tom Vu, usually surrounded by bikini clad women. (Now a poker player.)

* And the gritty salesman to the masses, Dave Del Dotto. (Now a winemaker.)

But of all the “nothing down” and real estate investment marketers, Robert Allen is one of the last standing after 35 years at it.

Why so?

Chalk it up to… [Read more…]

Interview With Former Ogilvy & Mather CEO, Ken Roman

In February of 2010, (Yes, years ago but it was a great interview!) I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart. (I’m reposting with some edits in March of 2016.)

What did we talk about?

Byrne and I, of course, grilled him on his latest book, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.

Like a typical, turbo-charged CEO, Ken called into the conference line from the back of a yellow cab cruising through the snow covered streets of Manhattan.

This is a book that tells the rest of the story about David Ogilvy, the most famous advertising man in the world, from someone who worked shoulder-to-shoulder with him for decades.

More than just a book about Ogilvy, The King of Madison Avenue reveals the evolution of modern direct response advertising in the 20th Century. [Read more…]