Bud Weckesser: Master of Case Study Marketing

Ernest Weckesser may not be a household name in direct response marketing but few have had such long-running, profit pulling ads in so many publications.

His ads in the opportunity market are exemplary and few copywriters (past or present) come close to his level of mastery.

Weckesser was a professor at Purdue University when he got bit by the mail order bug. He started by placing classified ads for a report on how to brew your own beer at home.

This quickly turned into the multi-million dollar per year earning company, Green Tree Press.

After Joe Karbo’s “Lazy Man’s Way to Riches,” Weckesser’s ads for the research publication, “Network,” are probably the most successful and longest running in the biz op market.

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