Comments on: Ogilvy & Mather Direct Ad # 4: “How To Create Advertising That Sells” http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Tue, 09 Mar 2010 16:31:28 -0700 hourly 1 By: Maian http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-7891 Maian Thu, 28 Jan 2010 16:31:18 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-7891 headlines between 6-and-12 words get the must coupon returns. Should be MOST headlines between 6-and-12 words get the must coupon returns.

Should be MOST

]]> By: greg http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1364 greg Sat, 29 Mar 2008 20:46:03 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1364 Lawrence, Here's a challenge... find the old Gary Halbert ad from the Akron Beacon Journal from the 70's where he made fun of fat people. Also, I've never actually seen his Tova perfume launch ad either. Everyone talks about the headline, sure, but the ad itself? Hmm... it's got to be somewhere. Here's another rare Halbert ad: "The Amazing Money Making Secret of Pac Man And His Friends!" Hopefully these are not lost to time. Lawrence,

Here’s a challenge… find the old Gary Halbert ad from the Akron Beacon Journal from the 70’s where he made fun of fat people.

Also, I’ve never actually seen his Tova perfume launch ad either. Everyone talks about the headline, sure, but the ad itself? Hmm… it’s got to be somewhere.

Here’s another rare Halbert ad: “The Amazing Money Making Secret of Pac Man And His Friends!”

Hopefully these are not lost to time.

]]> By: rajchotrani http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1264 rajchotrani Thu, 14 Feb 2008 23:37:33 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1264 Hi, Any idea where we might be able to find the O&M series of in-house ads? Raj, Singapore Hi, Any idea where we might be able to find the O&M series of in-house ads?

Raj, Singapore

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