Comments on: Ogilvy & Mather Direct Ad # 4: “How To Create Advertising That Sells” http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/ Info Marketing Blog | Direct Response Marketing | Copywriting Wed, 08 Feb 2012 19:00:10 +0000 hourly 1 By: Lawrence Bernstein http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-40620 Lawrence Bernstein Sun, 05 Feb 2012 18:37:07 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-40620 Harsh... the transcriber was Jack Daniels. Harsh… the transcriber was Jack Daniels.

]]> By: The Copy Nazi http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-40615 The Copy Nazi Sun, 05 Feb 2012 10:03:13 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-40615 "15. Slice of life. These playlets are corny, and most copywriters detect them. But they have sold a lot of merchandise, and are still selling." Should read "detest" NOT "detect". Tut tut. “15. Slice of life. These playlets are corny, and most copywriters detect them. But they have sold a lot of merchandise, and are still selling.”

Should read “detest” NOT “detect”.

Tut tut.

]]> By: admin http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-8192 admin Thu, 27 May 2010 00:13:39 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-8192 I've been wanting that one for a while too, John. Since these little booklets were distributed at the petrol stations over 30 years ago, they're a challenge to get a hold of. Maybe an eBay alert will bear fruit if you're patient. Cheers, Lawrence I’ve been wanting that one for a while too, John.

Since these little booklets were distributed at the petrol stations over 30 years ago, they’re a challenge to get a hold of. Maybe an eBay alert will bear fruit if you’re patient.

Cheers,
Lawrence

]]> By: John Anderson http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-8184 John Anderson Thu, 20 May 2010 01:09:49 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-8184 Hi Lawrence. Wondering if you can help me out with something as the Webs resident 'direct response master archivist'. I am searching for the stats on David Ogivly's campaign for Shell when he did the booklets and drove millions of people into the stores. Do you know where I can find them? I think they are in 'Legendary Gary's' 100 course book, but I haven't been able to find them yet. Any ideas? Really appreciate your time, John Hi Lawrence.

Wondering if you can help me out with something as the Webs resident ‘direct response master archivist’.

I am searching for the stats on David Ogivly’s campaign for Shell when he did the booklets and drove millions of people into the stores.

Do you know where I can find them? I think they are in ‘Legendary Gary’s’ 100 course book, but I haven’t been able to find them yet.

Any ideas?

Really appreciate your time,

John

]]> By: Maian http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-7891 Maian Thu, 28 Jan 2010 16:31:18 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-7891 headlines between 6-and-12 words get the must coupon returns. Should be MOST headlines between 6-and-12 words get the must coupon returns.

Should be MOST

]]> By: greg http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1364 greg Sat, 29 Mar 2008 20:46:03 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1364 Lawrence, Here's a challenge... find the old Gary Halbert ad from the Akron Beacon Journal from the 70's where he made fun of fat people. Also, I've never actually seen his Tova perfume launch ad either. Everyone talks about the headline, sure, but the ad itself? Hmm... it's got to be somewhere. Here's another rare Halbert ad: "The Amazing Money Making Secret of Pac Man And His Friends!" Hopefully these are not lost to time. Lawrence,

Here’s a challenge… find the old Gary Halbert ad from the Akron Beacon Journal from the 70′s where he made fun of fat people.

Also, I’ve never actually seen his Tova perfume launch ad either. Everyone talks about the headline, sure, but the ad itself? Hmm… it’s got to be somewhere.

Here’s another rare Halbert ad: “The Amazing Money Making Secret of Pac Man And His Friends!”

Hopefully these are not lost to time.

]]> By: rajchotrani http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1264 rajchotrani Thu, 14 Feb 2008 23:37:33 +0000 http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/#comment-1264 Hi, Any idea where we might be able to find the O&M series of in-house ads? Raj, Singapore Hi, Any idea where we might be able to find the O&M series of in-house ads?

Raj, Singapore

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