Comments on: Mel Martin — the Deadliest Bullet Copywriter (Space Ad #14: “Practical Golf”)

By: Copywriting: la tecnica dei fascination… utile se stai preparando una landing page — Venice Marketing Report

Sat, 17 Nov 2007 07:50:11 +0000

[...] Lawrence Bernstein ha riportato nel proprio blog 2 splendidi pezzi di bravura di Mel Martin; questo è il primo, e questo il [...]

By: Kalidasa

Kalidasa — Thu, 18 Oct 2007 17:38:37 +0000

I never thought I would become a copy writer when I started in ebook writing business, now I look for great headlines all the time, this one’s a gem. Thanks.

By: Greg Thompson

Greg Thompson — Sat, 13 Oct 2007 08:14:34 +0000

Lawrence,

I must not be getting all of your emails (either that or you don’t send out an email for every post)…the last one I got was for “We’re looking for people who like to draw” and now this one.

Looks like I missed several posts.

By: Alger Cavalloro

Alger Cavalloro — Sat, 13 Oct 2007 05:05:35 +0000

Thank you Lawrence. This is a real treasure.

Actually I’m speechless and filled with sophmoric superlatives which I’ll spare you.

I’m almost in tears (of joy).

I’m going to burn this ad deep into my little reptile brain,weld it to my animal brain, then lash it to my cerebral cortex so that I’m looking through it’s golden haze when I enter the copy zone.

Folks, Lawrence has dropped a golden nugget in our laps.

Lawrence, you are too modest. Your quest is equivalent to Larry Darrell’s from the Razors Edge.

Larry – Lawrence….hmm.

Read the book folks, then you’ll get it.

Maybe I exaggerate, but only to make a point!