1. says

    I think it’s incredible how much advertising progresses.

    Eugene Schwartz would have said that trying to sell through education is like trying to get a chocolate tea pot to hold hot water yet nowadays we sell through education all over Internet through blogs that education people about products and services.

    I’m kinda glad direct mail like this wasn’t so common when I was a kid though as I might have ended up as an accountant 😛

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