Mail Order Ad by Gene Schwartz's Copywriting Mentor: Cecil Hoge

If you've heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad.

It was written in 1975 by the man who showed Gene the ropes in the early 50's, Cecil Hoge, the founder and president of the Huber Hoge, Inc.

The promise of this ad is essentially a stone's throw away from the internet marketing pitches that plague us today…but there's a key difference.

Most of those offers lack the sophistication of even hinting that they might not be for you.

Not here.

How many internet marketing offers actually state that you can "lose plenty?"

Brutally refreshing.

Took Me a Lifetime.

My method took me a business lifetime to develop. But it works!

My method is no panacea…just as mail order is not for everyone. But I can tell it as it is…to give you a real chance in the real world of mail order. Because otherwise, believe me, if you are ill suited to…or ill informed or ill advised about the mail order business, you can lose plenty.

Here is a readable image of Mail Order Moonlighting.