Leo Burnett: “Magazine With A Mission”
Here’s a 1960’s space ad Leo Burnett wrote for Readers Digest.
It’s an effort typical of his style: simple, direct and free of affectation.
Interestingly, David Ogilvy penned a similar ad promoting the Digest. In both cases, the main objection these legendary writers countered in their copy was that the Digest was for low-brows. Besides the fact that these agency founders went out on a limb for the Digest, they make convincing arguments for its content.
Click here for a PDF version of “Magazine with a Mission.”
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