Comments on: Let An Earthworm Be Your Garbage Man! http://www.infomarketingblog.com/let-an-earthworm-be-your-garbage-man/ Info Marketing Blog | Direct Response Marketing | Copywriting Wed, 08 Feb 2012 19:00:10 +0000 hourly 1 By: Raymond Merz http://www.infomarketingblog.com/let-an-earthworm-be-your-garbage-man/#comment-4769 Raymond Merz Fri, 27 Mar 2009 18:07:23 +0000 http://www.infomarketingblog.com/?p=245#comment-4769 By the way folks, READ THAT BOOK. Stories and advice from the trenches of a true-blue mail order man. I know you've got a lot on your plate, but it's well worth the time. By the way folks, READ THAT BOOK. Stories and advice from the trenches of a true-blue mail order man.

I know you’ve got a lot on your plate, but it’s well worth the time.

]]> By: Chris http://www.infomarketingblog.com/let-an-earthworm-be-your-garbage-man/#comment-4750 Chris Mon, 23 Mar 2009 02:32:51 +0000 http://www.infomarketingblog.com/?p=245#comment-4750 Yes I learned this the hard way. That the initial rate quoted can often be bargained hard down to a quarter or even less! I realised this at a later date when the magazine was phoning me to get an ad in the day of the publication deadline. I told them it wouldn't be profitable unless I had it for a quarter of the price and they didn't even hesitate! Yes I learned this the hard way. That the initial rate quoted can often be bargained hard down to a quarter or even less!

I realised this at a later date when the magazine was phoning me to get an ad in the day of the publication deadline.

I told them it wouldn’t be profitable unless I had it for a quarter of the price and they didn’t even hesitate!

]]> By: admin http://www.infomarketingblog.com/let-an-earthworm-be-your-garbage-man/#comment-4749 admin Mon, 23 Mar 2009 02:26:28 +0000 http://www.infomarketingblog.com/?p=245#comment-4749 The ad ran in the early 1950's and $500 then is equivalent to $3,900, inflation adjusted today. Understand this ad was one sixteenth of a page. Infinitesimal and commensurately cheap, yet it converted like gangbusters. True, a lot of "Internet marketers" are averse to risking dollars on space. Ultimately, you are a "marketer" and may be wasting valuable time if you don't enter the print arena with an appropriate offer. You know you never pay the quoted rate for space, right? Best, Lawrence The ad ran in the early 1950′s and $500 then is equivalent to $3,900, inflation adjusted today.

Understand this ad was one sixteenth of a page.

Infinitesimal and commensurately cheap, yet it converted like gangbusters.

True, a lot of “Internet marketers” are averse to risking dollars on space. Ultimately, you are a “marketer” and may be wasting valuable time if you don’t enter the print arena with an appropriate offer.

You know you never pay the quoted rate for space, right?

Best,
Lawrence

]]> By: http://www.ProductsWithChris.com http://www.infomarketingblog.com/let-an-earthworm-be-your-garbage-man/#comment-4743 http://www.ProductsWithChris.com Sat, 21 Mar 2009 12:57:19 +0000 http://www.infomarketingblog.com/?p=245#comment-4743 That's a great opening headline on the ad! Do you know when this ad was written? Because I wonder what the equivalent of $1 per book or $500 total sales is in today's money. I've never thought of selling via a standard print ad but I might now. The only problem is the high cost of placing an ad, typically several hundred dollars. Risking money up front is something that many online marketers are not used to but I also have experience of it paying off and you do get great visibility. That’s a great opening headline on the ad!

Do you know when this ad was written? Because I wonder what the equivalent of $1 per book or $500 total sales is in today’s money.

I’ve never thought of selling via a standard print ad but I might now. The only problem is the high cost of placing an ad, typically several hundred dollars.

Risking money up front is something that many online marketers are not used to but I also have experience of it paying off and you do get great visibility.

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