Comments on: Leo Burnett, a Little Giant from the Golden Age of Advertising http://www.infomarketingblog.com/leo-burnett/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 29 Jul 2010 02:25:11 +0000 hourly 1 By: Tim http://www.infomarketingblog.com/leo-burnett/#comment-7678 Tim Sat, 17 Oct 2009 02:37:18 +0000 http://infomarketingblog.com/?p=586#comment-7678 Bought on your recommendation. Leo was the Man, Jay Abraham taught me that. Bought on your recommendation. Leo was the Man, Jay Abraham taught me that.

]]> By: admin http://www.infomarketingblog.com/leo-burnett/#comment-7670 admin Thu, 15 Oct 2009 00:34:43 +0000 http://infomarketingblog.com/?p=586#comment-7670 Hey Byrne, Thanks! I Amazon Primed that sucker just now. Lawrence Hey Byrne,

Thanks!

I Amazon Primed that sucker just now.

Lawrence

]]> By: Byrne Hobart http://www.infomarketingblog.com/leo-burnett/#comment-7667 Byrne Hobart Wed, 14 Oct 2009 12:32:38 +0000 http://infomarketingblog.com/?p=586#comment-7667 Sounds like this is from the amazing <a href="http://www.amazon.com/gp/product/0071410937?ie=UTF8&tag=byrnesmarketv-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0071410937">The Art of Writing Advertising</a>. It pays for itself with Rosser Reeves' discussion of 'vampire video' (and why sex appeal in ads can castrate their selling power), but it also features: * The Burnett interview you quoted; * George Gribbin on writing an ad so every single sentence compels you to read the next; * Bill Bernbach on making ads stand out so they sell harder (the "creative revolution" will seem less like a disaster and more like a good idea that's lost its way once you read this one), * Ogilvy on being a ruthless editor (you only know his famous ads because he threw away the fifty almost-as-good rough drafts); * And Reeves on the Hard Sell. I flipped through it in the library for five minutes one day and immediately bought a copy of my own. Sounds like this is from the amazing The Art of Writing Advertising.

It pays for itself with Rosser Reeves’ discussion of ‘vampire video’ (and why sex appeal in ads can castrate their selling power), but it also features:

* The Burnett interview you quoted;
* George Gribbin on writing an ad so every single sentence compels you to read the next;
* Bill Bernbach on making ads stand out so they sell harder (the “creative revolution” will seem less like a disaster and more like a good idea that’s lost its way once you read this one),
* Ogilvy on being a ruthless editor (you only know his famous ads because he threw away the fifty almost-as-good rough drafts);
* And Reeves on the Hard Sell.

I flipped through it in the library for five minutes one day and immediately bought a copy of my own.

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