Lawrence Bernstein: ‘Cornerman’ to Direct Response Players on 5 Continents

Speaking at The Bencivenga 100 Seminar (New York City, 2005) “The greatest assembly of copywriting and direct marketing talent in one room.”

Time for a revamp!

August 4, 2015

(Enough stagnation! It’s been a dog’s age since I’ve posted anything new on this blog. Well, I’ve at last updated to a mobile friendly theme and have some posts in the works. Probably time for a more recent photo, as well.)

What others say about Lawrence…

“The best source I have ever found is Lawrence’s [site]. I’ve been writing copy for more than 40 years now, and I still do my ‘ad-a-day’ thing, just to keep sharp. I never fail to be inspired with new ideas…”

Gary Bencivenga
World’s greatest copywriter

“I saw you on the Gary Bencivenga retirement DVDs that I purchased. Great publicity for you. I have to tell you, combining Gary’s wisdom with your swipe files is a lethal weapon. Confidentially, because I’m not a braggart (in fact, you’re the first person I’ve told this to), my design partner and I have beaten A-list, world-class copywriting and design competition – 4 straight times. That’s how much I’ve benefited from–and appreciate – your material.”

Rich Silver
Crow Moon Marketing

“Lawrence Bernstein, is one of the world’s greatest archivists of classic advertising copy.”

Ken McCarthy
The System Seminar

“Albert Einstein observed that example isn’t another way to teach; it is the only way to teach. The best source of examples is Lawrence Bernstein, who puts an endless parade of good ones on If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”

Drayton Bird
“DM Weekly” July 28, 2008

“I had been looking for these impossible to find masterpieces for many, many years. I now have them (and a massive batch of other greats) thanks to the amazing archival talents of Lawrence Bernstein.”

Marty Edelston
President, Boardroom Inc.

“I think the work you’re doing is fantastic. Your blog alone is better than most info products.”

Karl Blanks Ph.D.

“…one of the most enviable and useful marketing blogs on the ‘net.”

John Forde

“I’m gaga for the site.”

Mark Joyner

“You give away a million dollar+ direct marketing education.”

Dan Gallapoo

“One such marketing maven tipped me off last week about Lawrence Bernstein’s Info Marketing Blog. It not only features people from the days of yore, it features modern marketing legends who sell millions and billions of dollars of product via “old school” rules.”

Perry Marshall