Lawrence Bernstein: “World’s Greatest Direct Response Archivist”
Speaking at The Bencivenga 100 Seminar (New York City, 2005) “The greatest assembly of copywriting and direct marketing talent in one room.”
Lawrence Bernstein has been in the trenches of direct marketing for over 10 years and is a specialist in information products, though he’s marketed other things, including the most expensive home in the Southwest United States, financial services and newsletters, and alternative health products.
Lawrence attributes his success in direct marketing to a deep research background. He’s consulted and done projects for Fortune 500 companies, speaks five languages, and is an Academic of the Ukrainian Academy of Economic Science.
Lawrence says:
“Direct marketing can be so simple, yet 90% of marketers never get it. Instead of pumping up advertising claims, they should seek out the most undervalued proof components of their products and services first, and then tie those to believable claims.
Doing this successfully with any consistency means being one part salesman, one part psychologist and one part research analyst.”
Many of the world’s best royalty copywriters and direct response companies use his archival and research services.
Of course, his own copywriting is fortified by a bedrock of reseach that’s sold products and services in the millions. However, only 1-in-3 products meet his demanding marketing criteria.
What others say about Lawrence…
“The best source I have ever found is Lawrence’s [site]. I’ve been writing copy for more than 40 years now, and I still do my ‘ad-a-day’ thing, just to keep sharp. I never fail to be inspired with new ideas…”
Gary Bencivenga
World’s greatest copywriter
www.BencivengaBullets.com
“I saw you on the Gary Bencivenga retirement DVDs that I purchased. Great publicity for you. I have to tell you, combining Gary’s wisdom with your swipe files is a lethal weapon. Confidentially, because I’m not a braggart (in fact, you’re the first person I’ve told this to), my design partner and I have beaten A-list, world-class copywriting and design competition – 4 straight times. That’s how much I’ve benefited from–and appreciate – your material.”
Rich Silver
Crow Moon Marketing
“Lawrence Bernstein, is one of the world’s greatest archivists of classic advertising copy.”
Ken McCarthy
The System Seminar
“Albert Einstein observed that example isn’t another way to teach; it is the only way to teach. The best source of examples is Lawrence Bernstein, who puts an endless parade of good ones on www.infomarketingblog.com. If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”
Drayton Bird
“DM Weekly” July 28, 2008
“I had been looking for these impossible to find masterpieces for many, many years. I now have them (and a massive batch of other greats) thanks to the amazing archival talents of Lawrence Bernstein.”
Marty Edelston
President, Boardroom Inc.
“I think the work you’re doing is fantastic. Your blog alone is better than most info products.”
Karl Blanks Ph.D.
www.Conversion-Rate-Experts.com
“…one of the most enviable and useful marketing blogs on the ‘net.”
John Forde
www.CopywritersRoundtable.com
“I’m gaga for the site.”
Mark Joyner
www.IntegrationMarketing.com
“You give away a million dollar+ direct marketing education.”
Dan Gallapoo
www.DobermanDan.com
“One such marketing maven tipped me off last week about Lawrence Bernstein’s Info Marketing Blog. It not only features people from the days of yore, it features modern marketing legends who sell millions and billions of dollars of product via “old school” rules.”
Perry Marshall
www.PerryMarshall.com
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Comments on Lawrence Bernstein: “World’s Greatest Direct Response Archivist”
“LET ME TELL YOU ABOUT MY FIRST INTERACTION WITH MR. BERNSTEIN.”
I purchased one of his swipe files and after the purchase was complete I got the receipt but no link for the download. I called his office and left a message for whomever to call me back. First thing I thought was, well, I’ll probably get a call back in the next couple of days.
NOT SO
Instead I got a call right back from the man himself Mr. Bernstein. He apologized about the mix up and said he would send me the download link and did so right away. I had to hold back from asking a million questions since I had the legend himself on the phone. After going through the whole swipe file and the bonuses, I had another question for him concerning one of the bonuses and how would he recomend someone to become a better researcher since that is one the keys to being a great copywriter.
After I e-mailed him this question he emailed me back and gave me an e-book that he had put out on just that subject matter.
So just to let everybody know, not only did Mr. Bernstein deliver on a promise but went above and beyond any of the other gurus I have dealt with in the past.
I give Mr. Bernstein a five start rating *****
Thanks, Armando. Never considered publishing comments on this page before, but how could I resist this one.
Dear Lawrence
Please tell me the titles of your publications on copywriting and of the e-book on research referenced by Armando in his e-mail dated 13th May 2011, above, and extracted below:
EXTRACT OF ARMANDO’s E-MAIL
“After I e-mailed him this question he emailed me back and gave me an e-book that he had put out on just that subject matter”
Yours faithfully
Brad
Just stumbled upon your site, Lawrence…What a great discovery and memory jolt! My first job out of college was with Dan Rosenthal back in 1989 to 1991 and it was a great education, as I look back on it. Dan showed me what drafting and testing was all about to capture the perfect confidential conversational tone…Congrats to you on preserving a bit of the best of Dan’s work. FYI My first day at SGR, he handed me a copy of Scientific Advertising by Claude Hopkins. It’s worth looking up if you haven’t already…a true classic that Dan swore by.