Lawrence Bernstein: “World’s Greatest Direct Response Archivist”
Lawrence’s (late) third quarter notes.
This is our company’s first toe-dip in the V.C. pond for a project I’ve been wanting to pull off for a while. We’ve passed the first round. Should be interesting to see what develops.
The recession?
Not that government statistics were ever so meaningful in the direct response industry but I and many of my colleagues are seeing a noticeable upturn in business. My short roster of copywriting clients are making millions and launching new products at an assembly line rate of speed.
I’ve also quietly launched my RED PHONE HOTLINE to my highest end subscribers. The “red phone” has four buttons on it and two are already accounted for.
What’s it all about?
This is a high end research service in which I deliver buckets full of proof elements to send your conversions through the roof…assuming your product and service match my criteria. The lucky few who subscribe to this service have unlimited phone access to me and are entitled to three research projects a month.
Who’s this for?
Ideally, your company is doing at least $2-3 million a year in net revenue and you already know the value of killer proof elements and research.
I don’t know how soon (or if) the other two buttons will be taken. I’ve got an ungodly amount of work in September which is why I haven’t created a sales page for it.
Then off to the beaches of Cabo San Lucas, Puerto Vallarta and Mazatlan. Have you ever seen the Mazatlan Cliff divers? You really should. This is what all these gyrations are about ultimately.
END NOTES.
“God, Lawrence, I really appreciate your stuff, so here’s a testimonial: If you want to succeed gloriously in this business (assuming you have any talent, of course) sit down for a month and read, learn and practice the principles you unearth in this treasury of great stuff. Marvelous!”
Drayton Bird
(David Ogilvy said he “knows more about direct marketing than anyone in the world.”)
Who is Lawrence Bernstein?
Lawrence Bernstein has been in the trenches of direct marketing for over 10 years and is a specialist in information products, though he’s marketed other things, including the most expensive home in the Southwest United States, financial services and newsletters, and alternative health products.
Lawrence attributes his success in direct marketing to a deep research background. He’s consulted and done projects for Fortune 500 companies, speaks five languages, and is an Academic of the Ukrainian Academy of Economic Science.
Lawrence says:
“Direct marketing can be so simple, yet 90% of marketers never get it. Instead of pumping up advertising claims, they should seek out the most undervalued proof components of their products and services first, and then tie those to believable claims.
Doing this successfully with any consistency means being one part salesman, one part psychologist and one part research analyst.”
Many of the world’s best royalty copywriters and direct response companies use his archival and research services.
Of course, his own copywriting is fortified by a bedrock of reseach that’s sold products and services in the millions. However, only 1-in-3 products meet his demanding marketing criteria.
Lawrence’s 2nd Quarter 2009 Schedule:
Lawrence isn’t taking any new clients this quarter. His main project involves launching a diet community and he’ll be tuning up several winning sales letters he’s written as well as polishing off a research project in his downtime.
Testimonials
“The best source I have ever found is Lawrence’s [site]. I’ve been writing copy for more than 40 years now, and I still do my ‘ad-a-day’ thing, just to keep sharp. I never fail to be inspired with new ideas…”
Gary Bencivenga
World’s greatest copywriter
www.BencivengaBullets.com
“I saw you on the Gary Bencivenga retirement DVDs that I purchased. Great publicity for you. I have to tell you, combining Gary’s wisdom with your swipe files is a lethal weapon. Confidentially, because I’m not a braggart (in fact, you’re the first person I’ve told this to), my design partner and I have beaten A-list, world-class copywriting and design competition – 4 straight times. That’s how much I’ve benefited from–and appreciate – your material.”
Rich Silver
Crow Moon Marketing
“Lawrence Bernstein, is one of the world’s greatest archivists of classic advertising copy.”
Ken McCarthy
The System Seminar
“Albert Einstein observed that example isn’t another way to teach; it is the only way to teach. The best source of examples is Lawrence Bernstein, who puts an endless parade of good ones on www.infomarketingblog.com. If you want to learn what it really takes to sell – well, every single thing he shows has a lesson. I got two ideas this morning for something I am working on, which is actually a get-rich-slowly-but-surely educational service for marketers.”
Drayton Bird
“DM Weekly” July 28, 2008
“I had been looking for these impossible to find masterpieces for many, many years. I now have them (and a massive batch of other greats) thanks to the amazing archival talents of Lawrence Bernstein.”
Marty Edelston
President, Boardroom Inc.
“I think the work you’re doing is fantastic. Your blog alone is better than most info products.”
Karl Blanks Ph.D.
www.Conversion-Rate-Experts.com
“…one of the most enviable and useful marketing blogs on the ‘net.”
John Forde
www.CopywritersRoundtable.com
“I’m gaga for the site.”
Mark Joyner
www.IntegrationMarketing.com
“You give away a million dollar+ direct marketing education.”
Dan Gallapoo
www.DobermanDan.com
“One such marketing maven tipped me off last week about Lawrence Bernstein’s Info Marketing Blog. It not only features people from the days of yore, it features modern marketing legends who sell millions and billions of dollars of product via “old school” rules.”
Perry Marshall
www.PerryMarshall.com
