The answer of course is twofold: test and it depends.

I was looking for a Dr. Whitaker web page that’s “laid out” like a direct mail piece with a navigational side bar with links going to various sections. Will post the link when/if I find it.

This is not even tested by most marketers and has the benefit of “respectability” compared to the single-page endless scrollers.

Just came across your blog, and very happy i did!

Reading this post made me laugh, as you can read so many ads out there today (in fact, it’s sad, but i tend to read more ads in magazine now a days than the content) and just pick out the mistakes one by one.

I look forward to reading more of your work.

Been reading a bit of your blog.. and I have a question for you.

What layout do you tihnk works best for info sales on the web? I’ve only known of the old DRM layout (one page, long form..etc). But unfortunately in my market (b2c) the customers are beginning to associate that with low quality/scam artists…

So is there anything beyond it that works? I just don’t want my products to be associated with scams/low quality products right off the bat.

I’m always on top of your email, watching and waiting for it to come in. It’s a quick click and I’m on your site. Thanks again!