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	<title>Comments on: How To Launch New Products</title>
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	<description>Info Marketing Blog &#124; Direct Response Marketing &#124; Copywriting</description>
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		<title>By: Steve Hards</title>
		<link>http://www.infomarketingblog.com/how-to-launch-new-products/#comment-4552</link>
		<dc:creator>Steve Hards</dc:creator>
		<pubDate>Thu, 11 Dec 2008 08:36:20 +0000</pubDate>
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		<description>How refreshing, in this time of &#039;how to hype up product launches&#039; to read something that focuses on the fundamentals such as getting the name and position right (including name testing), and the need to make the most of the fact that it is only &#039;new&#039; once.

Thanks for making this available!

Steve Hards
Opazity PowerPoint Plug-in</description>
		<content:encoded><![CDATA[<p>How refreshing, in this time of &#8216;how to hype up product launches&#8217; to read something that focuses on the fundamentals such as getting the name and position right (including name testing), and the need to make the most of the fact that it is only &#8216;new&#8217; once.</p>
<p>Thanks for making this available!</p>
<p>Steve Hards<br />
Opazity PowerPoint Plug-in</p>
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