The headline, “How Does This 69-Year-Old Doctor Have The Body Of a 30-Year-Old?” stops the reader in his tracks and the photo pays it off with a startling proof element.
The benefits are something almost every well-to-do senior would jump for:
* Decreased Risk of Age-Related Disease
* Improved Muscle Tone
* Decreased Body Fat
* Increased Energy
* Sharper Thinking
* Increased Libido
A 69-year-old boasting 10% body fat surely makes most 30-year-olds envious and the reader wants to know how he’s done it.
Another convincing proof element found in the copy is the statement: “At Cenegenics, patients are successful business people and professionals. In fact, more than 1,500 of their 15,000 patients worldwide are physicians and their families.”