Comments on: Copywriting: Headline Nightmares http://www.infomarketingblog.com/headline-nightmare/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 29 Jul 2010 02:25:11 +0000 hourly 1 By: Srikumar Rao http://www.infomarketingblog.com/headline-nightmare/#comment-8231 Srikumar Rao Fri, 02 Jul 2010 02:13:42 +0000 http://www.infomarketingblog.com/?p=527#comment-8231 Hello Larry! I find what you write to be both engaging and useful and your examples are great. This was particularly so on both dimensions so I thought I'd tell you so. Keep on trucking, my friend. warmly, Srikumar Hello Larry!

I find what you write to be both engaging and useful and your examples are great. This was particularly so on both dimensions so I thought I’d tell you so.

Keep on trucking, my friend.

warmly,

Srikumar

]]> By: April Prince http://www.infomarketingblog.com/headline-nightmare/#comment-8081 April Prince Mon, 15 Mar 2010 17:51:12 +0000 http://www.infomarketingblog.com/?p=527#comment-8081 Very informational post. I got more out of this then I get out of a lot of other "newsletters" or articles that I am signed up to receive on a monthly/weekly basis. Thank you for sharing all this knowledge, I have become an instant fan, first time on the site and feel like I've struck gold. Very informational post. I got more out of this then I get out of a lot of other “newsletters” or articles that I am signed up to receive on a monthly/weekly basis. Thank you for sharing all this knowledge, I have become an instant fan, first time on the site and feel like I’ve struck gold.

]]> By: writer jobs http://www.infomarketingblog.com/headline-nightmare/#comment-7882 writer jobs Mon, 18 Jan 2010 18:37:29 +0000 http://www.infomarketingblog.com/?p=527#comment-7882 Great post, very detailed and lots of essential lessons to learned. Thanks! Great post, very detailed and lots of essential lessons to learned. Thanks!

]]> By: Carl http://www.infomarketingblog.com/headline-nightmare/#comment-7618 Carl Mon, 05 Oct 2009 11:12:21 +0000 http://www.infomarketingblog.com/?p=527#comment-7618 Very true Lawrence. However,the copy writing gurus who sell their courses should actually drum this home to newbie copywriters at the outset. Because from my experience, once you understand the target audience, you can then work on creating an offer which is more relevant. And then the copy usually writes itself. That is my experience - for what it is worth. Very true Lawrence. However,the copy writing gurus who sell their courses should actually drum this home to newbie copywriters at the outset. Because from my experience, once you understand the target audience, you can then work on creating an offer which is more relevant. And then the copy usually writes itself. That is my experience – for what it is worth.

]]> By: Arieljoy Fine http://www.infomarketingblog.com/headline-nightmare/#comment-7609 Arieljoy Fine Sat, 03 Oct 2009 04:21:05 +0000 http://www.infomarketingblog.com/?p=527#comment-7609 This is really valuable info, especially for newbies. Even though I already understand this lesson, I cannot be reminded of it too often because it is soooo easy to overlook in the "heat of battle." Thank you for your generous gift. This is really valuable info, especially for newbies. Even though I already understand this lesson, I cannot be reminded of it too often because it is soooo easy to overlook in the “heat of battle.”

Thank you for your generous gift.

]]> By: David Deutsch http://www.infomarketingblog.com/headline-nightmare/#comment-7606 David Deutsch Fri, 02 Oct 2009 22:40:33 +0000 http://www.infomarketingblog.com/?p=527#comment-7606 P.S. Making the ads enlargable would be great. P.S. Making the ads enlargable would be great.

]]> By: David Deutsch http://www.infomarketingblog.com/headline-nightmare/#comment-7605 David Deutsch Fri, 02 Oct 2009 22:38:10 +0000 http://www.infomarketingblog.com/?p=527#comment-7605 Really good, insightful stuff, Lawrence. Thanks! Really good, insightful stuff, Lawrence. Thanks!

]]> By: George http://www.infomarketingblog.com/headline-nightmare/#comment-7602 George Fri, 02 Oct 2009 19:17:57 +0000 http://www.infomarketingblog.com/?p=527#comment-7602 Absolutely correct. When I encounter a "this product is for everyone" situation, the first thing I do is break down "everyone" into specific demographics and start writing headlines for each of them. If your client has some kind of sales history, then you can review it and have the following conversation: "Your product is for everyone but it seems like it's mostly purchased by women over 45. Let's make that demographic our primary target..." Absolutely correct. When I encounter a “this product is for everyone” situation, the first thing I do is break down “everyone” into specific demographics and start writing headlines for each of them.

If your client has some kind of sales history, then you can review it and have the following conversation: “Your product is for everyone but it seems like it’s mostly purchased by women over 45. Let’s make that demographic our primary target…”

]]> By: Elmien http://www.infomarketingblog.com/headline-nightmare/#comment-7601 Elmien Fri, 02 Oct 2009 19:15:12 +0000 http://www.infomarketingblog.com/?p=527#comment-7601 I always read your blog and get some inspiring ideas every time. Thumbs up!! I always read your blog and get some inspiring ideas every time. Thumbs up!!

]]> By: Doberman Dan http://www.infomarketingblog.com/headline-nightmare/#comment-7600 Doberman Dan Fri, 02 Oct 2009 19:00:40 +0000 http://www.infomarketingblog.com/?p=527#comment-7600 Lawrence, Great article. You hit the nail on the head. I really appreciate all you do here on your blog. TONS of value! All the best, Doberman Dan Lawrence,

Great article. You hit the nail on the head.

I really appreciate all you do here on your blog. TONS of value!

All the best,
Doberman Dan

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