Comments on: Gary Halbert Lead Generation Ad from 1990 http://www.infomarketingblog.com/gary-halbert-lead-generation-ad-from-1990/ Info Marketing Blog | Direct Response Marketing | Copywriting Wed, 08 Feb 2012 19:00:10 +0000 hourly 1 By: Jon http://www.infomarketingblog.com/gary-halbert-lead-generation-ad-from-1990/#comment-1509 Jon Tue, 17 Jun 2008 03:29:04 +0000 http://www.infomarketingblog.com/?p=122#comment-1509 Is number 2 some kind of "piggy back" mailing where your sales letter is stuffed with another related promotion... and then you just pay a percentage of sales to the mailer? Interesting idea but I wonder if it depresses response to the other sales letter... Is number 2 some kind of “piggy back” mailing where your sales letter is stuffed with another related promotion… and then you just pay a percentage of sales to the mailer?

Interesting idea but I wonder if it depresses response to the other sales letter…

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