Gary Halbert Ad #9: How To Collect Social Security at Any Age


Gary Halbert Swipe FileGary claims this ad netted three quarters of a million dollars during its lifetime of ten or so years.

A classified version of this ad buried in the back of the Canton,Ohio newspaper supposedly led to numerous inquiries to the newspaper by its readers…and a request by the harried staff that Gary cease running the ad.

This full page ad appeared in many big city newspapers like the Washington Post and the Los Angeles Times, though with seemingly limited insertions.

Note the double coupon at the bottom of the ad.

The coupon on the left was forwarded by Gary to the Social Security Administration and the coupon on the right was for ordering the book: “How To Collect Social Security at Any Age.”

This seems like one of those cases in which a bundled offer hikes response appreciably.

Today, most of us here in the States get a little bit jittery anytime someone inquires about our social security number. Keep in mind, this was 1973 and identity theft wasn’t really a concern. So Gary’s offer was a convenient way to obtain this data in an unwired age.

One wonders if an analogous offer of government information could be made successfully today through print ads.

Here is: “How To Collect Social Security at Any Age.”

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6 Responses to “Gary Halbert Ad #9: How To Collect Social Security at Any Age”

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  1. How can I order the book ” How to Collect Soc. Security At Any Age” Ad#9 Thank you.

  2. I would like to order the book, “How to Collect S/S at Any Age”. Thank you

  3. GW says:

    Is this still a viable way to collect SS at any age? Is the book still available?

  4. Jake says:

    Gary’s still taking them down!

  5. Dennis says:

    i am wondering if this has worked for any of you that requested this book. Did you receive the money yet?

  6. Fabian says:

    Such a no-brainer, straight to the point, simple but genius Ad by the Legendary Prince of Print himself, Gary Halbert.

    I love how this appealed to such a wide-range audience, the idea to have come up with this product itself is awesome, such vital information that way out-weighed the price tag, suppose this is why they say the is No buisnes like “Know” business!

    P.S The fact that most of the comments above are from people still asking how to order the book from the Ad says it all!

    -This website is critiquing this Ad for advertising educational purposes, not actually advertising the product on the Ad itself!

    lol, what power.

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