This is Gary Halbert’s 1979 ad copy for a book of the same title.
Gary wrote several ads for Milburn Publishing, founded by Frank Sarcona, out of leafy Maplewood, New Jersey.
One of the takeaways here is to make sure your i’s are dotted and t’s crossed before getting into weight loss advertising.
Even First Amendment protection was not enough to keep this publisher out of hot water with the Postal Service for misrepresentation in advertising.
The company later got the U.S. Attorney’s office on its back for failure to honor refunds.
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