Weber was a timid young advertising copywriter when he decided there had to be a better way to meet women.
So, he took tape recorder in hand and spent his weekends approaching women and asking them what a man could do to pique their interest.
At night, he’d transcribe the tapes.
He realized he was onto something when he met the woman he’d later marry.
Eventually, he had enough material for a book, but no publisher would option “How to Pick Up Girls.”
One day Weber was sitting on his psychoanalyst’s sofa complaining that he’d worked thousands of hours on his book, but couldn’t get it published.
His analyst replied, “You’re in advertising. Promote your own book and sell it yourself by mail order.”
That’s exactly what Weber did and he went on to sell millions of copies of his books by mail order and became the first “king” of the dating market.
Message to copywriters: it’s good to eat your own cooking.
Here’s one of the first ads that opened the floodgates to the then untapped dating market.