Comments on: Crisis Copywriting 101 http://www.infomarketingblog.com/crisis-marketing-101/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 29 Jul 2010 02:25:11 +0000 hourly 1 By: admin http://www.infomarketingblog.com/crisis-marketing-101/#comment-1923 admin Sat, 23 Aug 2008 01:54:13 +0000 http://www.infomarketingblog.com/?p=156#comment-1923 Ditto Ron. Dig your writing style, Greg. Ditto Ron.

Dig your writing style, Greg.

]]> By: Ron http://www.infomarketingblog.com/crisis-marketing-101/#comment-1921 Ron Sat, 23 Aug 2008 01:34:25 +0000 http://www.infomarketingblog.com/?p=156#comment-1921 Greg, re: the jeff paul call. all I gotta say is: wow...just wow... Greg,

re: the jeff paul call.

all I gotta say is: wow…just wow…

]]> By: greg http://www.infomarketingblog.com/crisis-marketing-101/#comment-1920 greg Sat, 23 Aug 2008 01:08:15 +0000 http://www.infomarketingblog.com/?p=156#comment-1920 Thanks Ron. That means a lot. Especially on a day like today, I needed to hear that :) Thanks Ron. That means a lot. Especially on a day like today, I needed to hear that :)

]]> By: greg http://www.infomarketingblog.com/crisis-marketing-101/#comment-1913 greg Fri, 22 Aug 2008 21:45:43 +0000 http://www.infomarketingblog.com/?p=156#comment-1913 Wow, yeah that's pretty bad. I never heard that story before :) Wow, yeah that’s pretty bad. I never heard that story before :)

]]> By: RJ Purvis http://www.infomarketingblog.com/crisis-marketing-101/#comment-1912 RJ Purvis Fri, 22 Aug 2008 21:27:36 +0000 http://www.infomarketingblog.com/?p=156#comment-1912 Greg, You have a great blog - you are an excellent writer. Cheers, RJ (Ron) Purvis Greg,

You have a great blog – you are an excellent writer.

Cheers,

RJ (Ron) Purvis

]]> By: admin http://www.infomarketingblog.com/crisis-marketing-101/#comment-1911 admin Fri, 22 Aug 2008 21:11:37 +0000 http://www.infomarketingblog.com/?p=156#comment-1911 Hi Greg. I visited your site and listened to that audio with a mixture of astonishment and humor. Part of me felt like I was walking on the seediest stretch of 11th Avenue in (pre-Disney) NYC during the late 80's. But this is far from the worst case of irresponsible list ownership. Circa 1990, one of the biggest financial newsletter publishers, a multi-million a year operator, burnt his whole list of paying subscribers by promising they'd get rich with an MLM he endorsed in his newsletters. Most of his subscribers followed his recommendation and plunked down $1,000 to get in. As you can guess, the MLM was a scam and blew up in a very public outing in The LA Times. The newsletter publisher not only didn't collect his kickback but saw his subscribership quickly melt down to zero and he was quickly out of the newsletter business for good. That's why Santyana's timeless quote is especially pertinent in marketing: "Those who cannot remember the past are condemned to repeat it." Recently, all the "big names" promoted an info product by a (very talented albeit flawed) marketer who was arrested for fraud. Not one of those marketers ever stopped for a moment to ask a few questions or to dig a little bit deeper. Fortunately, for most of them, their subscribers hadn't a clue that they were promoting a product that landed it's author in jail. Hi Greg.

I visited your site and listened to that audio with a mixture of astonishment and humor.

Part of me felt like I was walking on the seediest stretch of 11th Avenue in (pre-Disney) NYC during the late 80’s.

But this is far from the worst case of irresponsible list ownership.

Circa 1990, one of the biggest financial newsletter publishers, a multi-million a year operator, burnt his whole list of paying subscribers by promising they’d get rich with an MLM he endorsed in his newsletters.

Most of his subscribers followed his recommendation and plunked down $1,000 to get in.

As you can guess, the MLM was a scam and blew up in a very public outing in The LA Times.

The newsletter publisher not only didn’t collect his kickback but saw his subscribership quickly melt down to zero and he was quickly out of the newsletter business for good.

That’s why Santyana’s timeless quote is especially pertinent in marketing: “Those who cannot remember the past are condemned to repeat it.”

Recently, all the “big names” promoted an info product by a (very talented albeit flawed) marketer who was arrested for fraud.

Not one of those marketers ever stopped for a moment to ask a few questions or to dig a little bit deeper. Fortunately, for most of them, their subscribers hadn’t a clue that they were promoting a product that landed it’s author in jail.

]]> By: greg http://www.infomarketingblog.com/crisis-marketing-101/#comment-1872 greg Thu, 21 Aug 2008 02:07:08 +0000 http://www.infomarketingblog.com/?p=156#comment-1872 Sure no problem. It's GregThompson.org Sure no problem. It’s GregThompson.org

]]> By: RJ http://www.infomarketingblog.com/crisis-marketing-101/#comment-1859 RJ Wed, 20 Aug 2008 06:57:30 +0000 http://www.infomarketingblog.com/?p=156#comment-1859 Hey Greg, What is the name of your blog - I'd be curious to hear that. I used to be a Jeff Paul fan back in the day. Hey Greg,

What is the name of your blog – I’d be curious to hear that. I used to be a Jeff Paul fan back in the day.

]]> By: greg http://www.infomarketingblog.com/crisis-marketing-101/#comment-1845 greg Tue, 19 Aug 2008 07:47:15 +0000 http://www.infomarketingblog.com/?p=156#comment-1845 Hi Lawrence, Speaking of connecting to the market, I recently posted something to my blog I think you'd like. It's a recording of the very end of a Jeff Paul biz-op teleseminar gone terribly wrong... and I think I'm the only guy in the whole world with the actual recording. Two years ago Jeff did a JV with some idiotic company who abused his list. I caught the whole thing on tape and did a post about how to treat your customer list right and never abuse them. It's also interesting to hear how these guys in the biz-op market REALLY talk. --Greg Hi Lawrence,

Speaking of connecting to the market, I recently posted something to my blog I think you’d like.

It’s a recording of the very end of a Jeff Paul biz-op teleseminar gone terribly wrong… and I think I’m the only guy in the whole world with the actual recording.

Two years ago Jeff did a JV with some idiotic company who abused his list.

I caught the whole thing on tape and did a post about how to treat your customer list right and never abuse them.

It’s also interesting to hear how these guys in the biz-op market REALLY talk.

–Greg

]]> By: copyguy http://www.infomarketingblog.com/crisis-marketing-101/#comment-1830 copyguy Mon, 18 Aug 2008 13:46:33 +0000 http://www.infomarketingblog.com/?p=156#comment-1830 Seen it many times and every time I see it, the more I admire the writer behind that ad. Such a genius... Seen it many times and every time I see it, the more I admire the writer behind that ad.

Such a genius…

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