Direct Marketer & Direct Response Copywriter, Lawrence Bernstein » Recession Beaters

Recession Beater #7: The Coming Business Opportunity Explosion

Lawrence Bernstein — Mon, 02 Nov 2009 03:08:27 +0000

Almost everyone is interested in making more money.

If you can legitimately show others how to make more money, you’ll never want for money yourself.

This is especially so in recessionary times.

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Tough Times Don’t Last…Tough People Do!

Lawrence Bernstein — Tue, 24 Feb 2009 04:48:06 +0000

Here’s an ad written by advertising legend and modern day Renaissance man, Bruce Barton, almost 79 years ago.

The headline: “Panics Are Only Growing Pains!”

Subhead: ”Some of America’s biggest fortunes were founded in Hard Times. Will you reap the reward of your foresight when the Depression is over?”

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Recession Beater #3: The Power Of News Fasts

Lawrence Bernstein — Sun, 07 Dec 2008 01:01:27 +0000

We’ve got two bank accounts in life.

Our financial bank account may be the one most people focus on but our emotional bank account is far more vital.

That’s because most people’s emotional bank accounts empty long before their financial ones do.

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Recession Beater #4: Small Business Marketing Consulting

Lawrence Bernstein — Fri, 17 Oct 2008 18:03:56 +0000

One man’s crisis is another man’s opportunity.

We’re all familiar with this concept.

Mold remediation companies, bankruptcy firms and oil spill contractors all depend on others’ setbacks for their livelihoods.

The crisis-opportunity dynamic is woven into the fabric of their businesses. Yet, few who need their services think to themselves: “this opportunist is profiting from my misfortune.”

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Recession Beater #8: Distressed Virtual Real Estate

Lawrence Bernstein — Fri, 17 Oct 2008 14:26:37 +0000

One of the upshots of the exodus from the real estate and mortgage professions is the thousands of domains which are being dumped by the virtual roadside.

In the past few months, I’ve scooped up quite a few premium domain names in the real estate area.

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Recession Beater #1: The Power Of Self-Belief

Lawrence Bernstein — Fri, 17 Oct 2008 14:08:34 +0000

A woman with a day full of dreadful household chores ahead of her remembers that she has an energy pill in her pocket. She takes the pill and soon has buoyant energy all day, finishing her work in half the usual time.

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