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Storytelling Power In Ad Copy

admin — Mon, 08 Jun 2009 11:01:25 +0000

What causes middle aged men to watch movies like Rocky and The Karate Kid for the umteenth time at 3:00 am?

Why are young children endlessly enchanted by Cinderella?

It’s because these stories have at their core the triumph of the underdog — one of the most captivating themes in all of storytelling.

Recession Beater #3: The Power Of News Fasts

admin — Sun, 07 Dec 2008 01:01:27 +0000

We’ve got two bank accounts in life.

Our financial bank account may be the one most people focus on but our emotional bank account is far more vital.

That’s because most people’s emotional bank accounts empty long before their financial ones do.

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Recession Beater #2: Self-Improvement

admin — Wed, 05 Nov 2008 22:13:12 +0000

For as long as I can remember, I’ve been interested in the highest of all high leverage activities: Self-Improvement.

So, it was a nice surprise the other day when I stumbled upon a new website of one of my mentors, Gary Bencivenga.

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My Motivational U.S.P. Discovered On Alcatraz Island

admin — Fri, 29 Feb 2008 13:22:09 +0000

In the world of advertising, so much attention is devoted to finding the right u.s.p. or unique selling proposition, the term coined by Rosser Reeves.

What about a u.s.p for motivation?

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Time Managment Lecture by Randy Pausch

admin — Mon, 14 Jan 2008 10:10:06 +0000

How To Live Your Dreams (from a Man With 6 Months Left to Live)

admin — Thu, 03 Jan 2008 11:34:15 +0000

Can This Curmudgeon Change Your Life In 2008?

admin — Sat, 15 Dec 2007 09:47:27 +0000

Robert Ringer reminds me of the director at the all boys high school I attended who was ominously named, “the dean of men.”

My friends and I adapted to the constant anxiety of being cornered by him for smoking, drinking or some other expulsion-worthy infraction. Fortunately, most of us dodged the mines.

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Changing Your Life With An Accountability Blog

admin — Sat, 15 Dec 2007 07:46:01 +0000

A few months ago, I discovered a fascinating accountability blog by an Australian fellow named, Adam Waters.

At the time of this post, his video appeared near the top of YouTube for the term “weight loss” and it seems he’s translated the success of his weight loss and fitness challenge into a bona fide business.

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Weight Loss Through Accountability Blogging

admin — Sat, 15 Dec 2007 07:43:54 +0000