March 26, 2008
- Ogilvy & Mather Direct Ad # 4: "How To Create Advertising That Sells"
Ogilvy & Mather unleashed a series of "house ads" in the late 60's to early 70's, which dazzled readers with its depth, and hooked more whale-sized clients than any house ads before or since. (…)
February 20, 2008
- Advertising Joint Venture #1: David Ogilvy & Reader's Digest
Joint venture partnerships are so ripe with possibilities and stacked with leverage, one could focus exclusively on them — while ignoring almost everything else — and still be reasonably successful in business. (…)
February 19, 2008
- Every Secret But One In This Book: David Ogilvy Ad for "Confessions of An Advertising Man"
Though the bullets are far from remarkable under a 2008 lens, this is surely a headline which compelled more people to read a footnote than any other.
"Every Secret But One In This Book"
August 10, 2007
- David Ogilvy On Long Copy
The debate about the effectiveness of long copy verses short copy seems like it could rage on for another century.
In part, it's fueled by those with a vested interest in promoting long copy. (…)
August 6, 2007
- Ogilvy & Mather's House Ads: The Ultimate Swipeable Ads for Freelancers
Here's what David Ogilvy says of the famous "house ads" run by Ogilvy and Mather in the 60's and 70's:
"Left alone, copywriters write ads to impress other copywriters, and art directors make layouts to impress other art directors. (…)
