Gary Halbert is remembered for a lot of things.

* The writer of the most mailed sales letter in history: “The Coat of Arms Letter.”

* A gifted and profound teacher who’s probably influenced more direct response practitioners today than any other.

Read more on Gary Halbert Ad #4: “Amazing New Formula from Beverly Hills Lets You Look Years Younger”…

“An Open Letter To Every Man And Woman In America Who Wants To Have Better Sex Without Feeling Guilty” was a full page ad written by Gary for Dr. Ross Stewart’s training tape and had many insertions around 1995.

Read more on Gary Halbert Ad #12: “An Open Letter To Every Man And Woman In America Who Wants To Have Better Sex Without Feeling Guilty”…

I recently read somewhere that Gary Halbert’s sons have some big release in the offings: one of Gary’s seminars or a bundle of seminars and print courses.

The seminar he gave in Florida in 1996 is one of the finest direct marketing and copywriting seminars ever. It was attended by a pony-tailed Joe Polish, Jeff Paul (Gary wrote the golf club sales letter at that event which made him a killing) and the speed seduction marketer, Ross Jeffries. One of my close friends who’s a marketer in Europe was also there.

At that seminar, one of the best pieces of advice he gave had nothing to do with marketing or copywriting but a piece of legal advice he gave about how direct marketing businesses should handle inquiries from government agencies.

At any rate, I hope that’s a seminar they decide to re-release to the public since it will make smart marketers a nice, little bundle.

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Read more on Gary Halbert Ad #5: “Amazing New Formula From Beverly Hills”…

Gary Halbert wrote this ad in 1974 under the nom de plume, Ellen Michael.

I stumbled upon this ad last week in an aging stack of space ads in my closet and don’t recall seeing it before.

The offer was for a book entitled: “How to Turn Box-Tops & Labels into Gold” plus four free reports.

In 2007 dollars the price would be $25 for this offer.

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Read more on Gary Halbert Ad #22: How YOU Can Turn Box-Tops Into Gold!…

Gary Halbert was a genius at stimulating the greed glands of the broadest swath of the public with offers like this.

How To Get What The U.S. Government Owes You!

320 almost secret ways to get something back for your tax dollars right away!

Read more on How To Get What The U.S. Government Owes You!…

Here’s a lead generation ad Gary Halbert ran in the Wall Street Journal in 1990.

I counted several insertions so this little lead gen must have gotten the phone to ring and there were few as persuasive as Gary to handle the incoming calls. The fact the leads were coming from the Journal was qualifying in itself.

Read more on Gary Halbert Lead Generation Ad from 1990…

Here’s a 1974 ad Gary Halbert wrote for a book entitled, “How To Rob A Bank Without A Gun.”

Though interest rates and consumer banking are a world different than in 1974, much of the ad copy could be used straight off the rack in the year 2008.

Read more on Gary Halbert Ad #7: “How To Keep Your Money From Being Murdered”…

“At Last China Reveals Her 1,300 Year Old Stay Young Health Secret”

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Gary claims this ad netted three quarters of a million dollars during its lifetime of ten or so years.

A classified version of this ad buried in the back of the Canton,Ohio newspaper supposedly led to numerous inquiries to the newspaper by its readers…and a request by the harried staff that Gary cease running the ad.

Read more on Gary Halbert Ad #9: How To Collect Social Security at Any Age…