Just when you thought you’ve seen every Gene Schwartz print ad there is, another one creeps up from his seemingly endless oeuvre!
This one promotes the Marshall McLuhan Dew-Line Newsletter which looks like it had a modest run between 1968 and 1970.
Gene was probably a partner on this one and you’ll notice one of his easy to identify corporate name selections, Human Development Corporation, as well as the ubiquitous Schwartzian word, “instant,” in the copy: “INSTANT SEX.”
(Darn, I was too late to register the domain!) [Read more…]