Info Marketing Blog | Direct Response Marketing | Copywriting » Real Estate Advertising Swipe File

The Most Exciting Hyperbole In A Lifetime!!!

admin — Wed, 28 Jul 2010 06:42:11 +0000

DO YOU KNOW:

Triple exclamation points are a dead giveaway of advertising amateurs?
That outrageous metaphors, like “Scottsdale on the Water,” undermine credibility?
That investment cliches like “ground floor” cause many readers to immediately toss your sales letter in the trash?

You didn’t. Well that’s evident from this sales letter which hails from the distant year, 2007.

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Crisis Copywriting 101

admin — Mon, 10 Aug 2009 16:14:45 +0000

The economic turmoil taking place today affords savvy marketers a great opportunity to win the hearts and minds of their prospects, yet few have the courage to take it.

Case in point is the teaser copy on this mailing, offering business development for real estate agents.

How I Made $100,000 With A Fool Idea

admin — Wed, 06 May 2009 18:11:04 +0000

This lead generation ad for how to get-rich-in-real-estate appeared in “Popular Mechanics” just a few weeks before Black Thursday and the eventual market crash of 1929.

That $100,000 in today’s dollars would be about $1.3 million, so that was quite a claim to make. Reminiscent of the real estate gurus of our not so distant past?

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Simple Truth About Western Land Investment (Real Estate Ad #11)

admin — Thu, 09 Apr 2009 17:42:25 +0000

Here’s an ad that should be placed in the “could-of-been-a-contender” category.

It starts off with a flash and quickly burns out.

“Ten years ago a good friend pointed a solid gold gun at my skeptical head and pushed me into a real estate profit of l000%! Since then, I’ve turned modest land investments into the kind of money I never hoped to have. I have nothing to sell-no ax to grind. But I know this:

You can make your money grow in western land , as you can in no other investment. All you need to know is

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Robert Allen Ad: “My Big Mouth Could Make You A Millionaire” (Real Estate Swipe File)

admin — Fri, 09 Jan 2009 13:06:18 +0000

Robert Allen has been one of the most successful information marketers in the real estate arena for over twenty years. Though he may not be writing the copy, this guy knows how to use space advertising and invests millions each year in print media across the United States.

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Quick Turn Real Estate Millionaire Ron LeGrand

admin — Wed, 03 Dec 2008 05:36:16 +0000

“Get rich in real estate…God isn’t making anymore land.”

Even though that trumpet is silenced for the foreseeable future, especially in the info marketing realm, you can count on seeing Ron LeGrand around when signs of life return to the market.

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Montserrat Land Advertising (Real Estate Ad #19)

admin — Mon, 03 Nov 2008 16:23:13 +0000

When the heart of the real estate market begins beating in earnest again — whenever that is — there’ll be a tremendous thirst for transactions.

And that’s great news because without the “free money” motor which artificially kept the market running, good advertising can resume its rightful role in selling everything from downtown condos to South Pacific islands.

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Real Estate Advertising (William Nickerson: How I Turned $1,000 Into A Million)

admin — Tue, 20 May 2008 16:57:28 +0000

Nearly every promoter of real estate investment today owes his existence to a 47 year old, breakthrough ad.

However, unlike many of today’s promoters who are 95% pitchmen/5% real estate investors, Bill Nickerson was the real deal. He was as blue collar as it gets — a telephone company employee — who started off in his part time and built substantial wealth through real estate investing.

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