April 7, 2008
- When Mature Marketers Buy Playboy Magazine
Last week, while walking the streets of Los Angeles, I did what I normally do while visiting a big city, I wandered into a newspaper and magazine shop. (…)
April 1, 2008
- Boardroom Infomercial With Copywriter Arthur Johnson
It's brand new!
It's enormous!
It's a Boardroom infomercial?
Yes. Believe it or not. (…)
March 26, 2008
- Ogilvy & Mather Direct Ad # 4: "How To Create Advertising That Sells"
Ogilvy & Mather unleashed a series of "house ads" in the late 60's to early 70's, which dazzled readers with its depth, and hooked more whale-sized clients than any house ads before or since. (…)
March 21, 2008
- 2 Money Disasters That Could Strike on Saturday
Two Money Disasters That Could Strike on Saturday
(one of them could happen sooner!)
18 defensive investments and six complete investment plans that investment consultant, Harriet Browne, believes will make money for you whether or not these disasters strike. (…)
March 15, 2008
- 24 Copywriting Control Packages
Copywriter, David Yale, has a terrific site called Control Beaters, where you'll find 24 control packages for everything from costume jewelry to collectibles to investment newsletters…and clients ranging from Publishers Clearing House to Suarez Industries to AT&T. (…)
March 12, 2008
- Eugene Schwartz Ad #52: "One Day With This Man Could Make You Rich!"
The year was 1969…the place was Manhattan.
While flower children were frolicking in nearby Central Park, an unusual event was taking place at the Commodore Hotel in midtown. (…)
March 8, 2008
- Stem Cell Beauty Creams (Beauty & Rejuvenation Swipe File)
This is the first page from a recent spread in The National Enquirer for the stem cell containing beauty creams, Amatokin and Strivectin. (…)
February 28, 2008
- Lead Generation Ad for a Correspondence School: 2 Art Lessons FREE
Here's a text book lead generation ad for art lessons by mail.
The advertiser followed in the profitable footsteps of the Famous Artists School. (…)
February 26, 2008
- Advertising Joint Venture #4: "Ron Hoff Talks Corporate Advertising"
Ron Hoff was the creative director thirty years ago at Foote, Cone & Belding and this ad was one in a series in which the Wall Street Journal partnered with several leading Madison Avenue agencies. (…)
February 25, 2008
- This Stock And Bond Business by Louis Engel (Financial Swipe File)
Ten thousand responses from a 6,540 word ad and a buried offer?
That's exactly what Louis Engel's ultra-dense space ad pulled for Merrill Lynch nearly 60 years ago. (…)
February 24, 2008
- Eugene Schwartz Ad #14: "Do You Have the Courage to Earn a Half Million Dollars a Year?"
Here's an ad written by Eugene Schwartz that appeared forty years ago to the day in the conservative financial publication, "Barron's National Business and Financial Weekly."
It's a little high brow yet at its core, it's a biz-op ad. (…)
February 22, 2008
- Robert Allen Ad: "My Big Mouth Could Make You A Millionaire" (Real Estate Swipe File)
Robert Allen has been one of the most successful information marketers in the real estate arena for over twenty years. (…)
February 21, 2008
- Mel Martin Ad #9: "For New Yorkers Who Would Rather Ride Bikes"
Here's a 1972 display ad by one of the two pioneers of the modern copywriting bullet, Mel Martin. The other was Ralph Ginzburg. (…)
February 20, 2008
- Diet Ad #9: Tori Spelling Lost 36 lbs With NutriSystem
About a year ago, I came across a few NutriSystem ads with testimonials obviously cooked up by a copywriter. (…)
- Gary Halbert Ad #7: "How To Keep Your Money From Being Murdered"
Here's a 1974 ad Gary Halbert wrote for a book entitled, "How To Rob A Bank Without A Gun."
Though interest rates and consumer banking are a world different than in 1974, much of the ad copy could be used straight off the rack in the year 2008. (…) - Advertising Joint Venture #1: David Ogilvy & Reader's Digest
Joint venture partnerships are so ripe with possibilities and stacked with leverage, one could focus exclusively on them — while ignoring almost everything else — and still be reasonably successful in business. (…)
February 19, 2008
- Every Secret But One In This Book: David Ogilvy Ad for "Confessions of An Advertising Man"
Though the bullets are far from remarkable under a 2008 lens, this is surely a headline which compelled more people to read a footnote than any other.
"Every Secret But One In This Book"
February 18, 2008
- Victor Schwab Ad # 7: "How To Win Friends And Influence People"
When a book title is perfect, there's no need for a copywriter to wrack his brain over a headline…even if he's the best.
And that's exactly what Victor Schwab did. (…)
February 11, 2008
- Frank Irving Fletcher: Copywriter To The Well Heeled
Frank Irving Fletcher earned more as a copywriter in early 20th Century dollars than 97% of copywriters today. (…)
February 7, 2008
- Eugene Schwartz Ad #93: "Food Is Your Best Medicine"
Here is the 1968 space ad Eugene Schwartz wrote for Dr. (…)
