Mel Martin has been called the “greatest copywriter you’ve never heard of.”

That’s because once his direct mail ad copy began mailing in the millions, his employer, Boardroom Inc., kept him under look and key for fear he’d be siphoned away by a competitor.

More on Targeting Your Ideal Prospects… Lessons from Mel Martin

• If your crepes are delicious but too heavy, see page 263.
• The gourmet uses of kosher salt? See page 3 and page 22.
• If your cooked shrimp gets dry or rubbery when you
keep it overnight. see page 136.
• If your fried eggplant tastes oilier than it should, see
page 176.
• If you sauté chicken livers perfectly but they come out
tough, see page 152.
•How to make bottled horseradish taste like the fresh
kind. See page 211.
•How to keep sour cream from burning when you cook
with it. See page 23.
• What to add to domestic paprika if you can’t find the
imported kind. See page 69.
• A substitute for champagne sauce that isn’t perfect, but
works. See page 97.

“Chef Louis’ ’secrets’ are gems of purest common sense that put even the most intimidating foreign dishes within the reach of any intelligent person.” -SILAS SPITZER, Food Editor Holiday Magazine

More on The Chef’s Secret Cook Book (Mel Martin Ad #16)

Quite often, a subscriber will email to ask my opinion of the recently launched “XYZ course.” Inevitably, it’s some flavor of yesterday’s successful traffic tactic or a coaching program.

More on A Million Dollar “Marketing Course” for $100?

Though this ad was written many years before Mel signed on with Boardroom, and shot their sales into the stratosphere with his trademark fascinations, this ad isn’t so far from the level he was writing at for them in the late 80’s and early 90’s.

More on Mel Martin Ad #9: “For New Yorkers Who Would Rather Ride Bikes”

There is no area in copywriting that’ll pay you bigger dividends faster than crafting great bullets. And who better to learn from then Mel Martin.

More on More Copywriting Fascinations from Mel Martin

Join the club.

Countless direct response marketers and copywriters — some with a very high level of attainment — greet his name with a blank stare.

More on Mel Martin — the Deadliest Bullet Copywriter (Space Ad #14: “Practical Golf”)