June 19, 2008
- A Million Dollar "Marketing Course" for $100?
It amazes me. (…)
February 21, 2008
- Mel Martin Ad #9: "For New Yorkers Who Would Rather Ride Bikes"
Here's a 1972 display ad by one of the two pioneers of the modern copywriting bullet, Mel Martin. The other was Ralph Ginzburg. (…)
October 25, 2007
- More Copywriting Fascinations from Mel Martin
A few weeks ago I posted an ad from the pioneer of copywriting fascinations: Mel Martin. My subscribers wanted more so here goes. (…)
October 12, 2007
- Mel Martin — the Deadliest Bullet Copywriter (Space Ad #14: "Practical Golf")
Never heard of Mel Martin?
Join the club.
Countless direct response marketers and copywriters — some with a very high level of attainment — greet his name with a blank stare. (…)
