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2 Money Disasters That Could Strike on Saturday

admin — Sun, 25 Oct 2009 09:51:45 +0000

Two Money Disasters That Could Strike on Saturday
(one of them could happen sooner!)

18 defensive investments and six complete investment plans that investment consultant, Harry Browne, believes will make money for you whether or not these disasters strike.

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The Way of The Hunter-Warrior: Julian M. Snyder (Investment Ad #44)

admin — Tue, 02 Jun 2009 08:28:10 +0000

The headline:

“Fortunately, most Investors think like losers. That’s how people like me get rich.”

The photo:

A smug, smiling Julian Snyder straddles his limo, across the street from the New York Stock Exchange.

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Investment Ad #17: How To Prosper In The Coming GOOD Years

admin — Sat, 04 Apr 2009 20:11:31 +0000

Unlike traders, marketers have the luxury of choosing a Plan A and a Plan B.

What I mean is we don’t have to pretend we’re smart enough to time the market. And we don’t have to make any pronouncements about what will or won’t happen next week — though it pays to be just far enough ahead of the curve.

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How To Prosper During the Coming Bad Years (Gloom and Doom Ad #8)

admin — Thu, 02 Oct 2008 19:10:46 +0000

This is a 1979 ad for Howard Ruff’s best-selling How To Prosper During the Coming Bad Years.

Though the specifics of this ad are fairly different from the 2008 Credit Crisis, the tone is a close enough match.

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Howard Ruff Lead Generation (Post 1987 Market Crash)

admin — Wed, 01 Oct 2008 20:02:07 +0000

Whatever unfolds with the financial markets in the next few weeks, marketers need a game plan and be prepared to act quickly.

Here’s a lead generation ad for Howard Ruff’s Crash Course for the Serious Amateur Investor: How You Can Be A Successful Investor In Good Times or Bad.

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Why You Will Probably Lose Everything In The Coming Depression

admin — Sun, 28 Sep 2008 06:30:27 +0000

(Updated October 12. 2008) Last week saw the worldwide rout of the financial markets and squarely placed the current bear market among the worst in history.

Here is RON PAUL on the global financial crisis, the potential for economic depression and where we’re headed. One of the few in Washington whose position on sound economics and the dangers of the Federal Reserve system have been remarkably consistent for decades.

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Merrill Lynch Remembered

admin — Thu, 18 Sep 2008 06:52:34 +0000

Many marketers may not realize Merrill Lynch was a company built in part on direct response advertising.

This is the 6,540 word display ad written by copywriter Louis Engel in the 1940’s.

This Stock And Bond Business by Louis Engel (Financial Swipe File)

admin — Mon, 25 Feb 2008 08:03:47 +0000

Ten thousand responses from a 6,540 word ad and a buried offer?

That’s exactly what Louis Engel’s ultra-dense space ad pulled for Merrill Lynch nearly 60 years ago.

Of course, the average person knows far more today about the financial markets than back in the 1940’s but the educational advertising approach is probably even more powerful in most markets now than it was then.

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The Best Space Ads of the Last 25 Years

admin — Mon, 12 Nov 2007 18:49:48 +0000

Here is an ad from Hume Financial written 25 years ago.

When I first came across these ads a few years ago, I knew there were some heavyweight pens behind them.

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