October 2, 2008
- How To Prosper During the Coming Bad Years (Gloom and Doom Ad #8)
This is a 1979 ad for Howard Ruff's best-selling How To Prosper During the Coming Bad Years. (…)
October 1, 2008
- Howard Ruff Lead Generation (Post 1987 Market Crash)
Whatever unfolds with the financial markets in the next few weeks, marketers need a game plan and be prepared to act quickly. (…)
September 27, 2008
- Why You Will Probably Lose Everything In The Coming Depression
(Updated October 12. 2008) Last week saw the worldwide rout of the financial markets and squarely placed the current bear market among the worst in history. (…)
September 23, 2008
- The Way of The Hunter-Warrior: Julian M. Snyder (Investment Ad #44)
The headline:
"Fortunately, most Investors think like losers. (…)
September 17, 2008
- Merrill Lynch Remembered
Many marketers may not realize Merrill Lynch was a company built in part on direct response advertising.
This is the 6,540 word display ad written by copywriter Louis Engel in the 1940's. (…)
March 21, 2008
- 2 Money Disasters That Could Strike on Saturday
Two Money Disasters That Could Strike on Saturday
(one of them could happen sooner!)
18 defensive investments and six complete investment plans that investment consultant, Harriet Browne, believes will make money for you whether or not these disasters strike. (…)
February 25, 2008
- This Stock And Bond Business by Louis Engel (Financial Swipe File)
Ten thousand responses from a 6,540 word ad and a buried offer?
That's exactly what Louis Engel's ultra-dense space ad pulled for Merrill Lynch nearly 60 years ago. (…)
November 12, 2007
- The Best Space Ads of the Last 25 Years
Here is an ad from Hume Financial written 25 years ago.
When I first came across these ads a few years ago, I knew there were some heavyweight pens behind them.
Here's how I discovered more. (…)
