Info Marketing Blog | Direct Response Marketing | Copywriting » Copywriting Swipe File

The Most Exciting Hyperbole In A Lifetime!!!

admin — Wed, 28 Jul 2010 06:42:11 +0000

DO YOU KNOW:

Triple exclamation points are a dead giveaway of advertising amateurs?
That outrageous metaphors, like “Scottsdale on the Water,” undermine credibility?
That investment cliches like “ground floor” cause many readers to immediately toss your sales letter in the trash?

You didn’t. Well that’s evident from this sales letter which hails from the distant year, 2007.

More on The Most Exciting Hyperbole In A Lifetime!!!

How To Write Long Copy That Makes Money

admin — Fri, 09 Jul 2010 17:27:02 +0000

Hard to believe the Bencivenga 100 Seminar was over 5 years ago.

I continue to meet and do business with many of the attendees of that historic gathering.

And speaking of attendees, the B-100 was like the Oscars of direct marketing. Legends and players of the highest caliber were all over the halls of the St. Regis Hotel.

More on How To Write Long Copy That Makes Money

Shamed By Your Swiping? “The Guardian” Challenges Lawrence

admin — Thu, 10 Jun 2010 11:21:40 +0000

Yesterday was a rare day when I went to look at server stats and noticed hundreds of visitors came to my blog via an article in “The Guardian” by Tom Meltzer entitled:

More on Shamed By Your Swiping? “The Guardian” Challenges Lawrence

Promise + Proof = Profits

admin — Wed, 09 Jun 2010 14:42:07 +0000

How can you get a Nobel Prize Winner to endorse your product or service?

Believe it or not, it can be really quite simple.

And one of the best places to take a cue from is top flight direct response companies who know the importance of pairing promise and proof.

Targeting Your Ideal Prospects… Lessons from Mel Martin

admin — Fri, 19 Mar 2010 16:54:18 +0000

Mel Martin has been called the “greatest copywriter you’ve never heard of.”

That’s because once his direct mail ad copy began mailing in the millions, his employer, Boardroom Inc., kept him under look and key for fear he’d be siphoned away by a competitor.

More on Targeting Your Ideal Prospects… Lessons from Mel Martin

Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

admin — Wed, 10 Feb 2010 17:12:23 +0000

If you’ve heard the story of a young Gene Schwartz working one day in the mail room and a few short years later becoming a mail order millionaire, then here is an interesting ad.

More on Mail Order Ad by Gene Schwartz’s Copywriting Mentor: Cecil Hoge

Do You Have the Courage to Break Conventional Thinking?

admin — Tue, 09 Feb 2010 09:38:03 +0000

One of the best pieces of advice about the role of integrity in copywriting and marketing comes from Eugene Schwartz. There are bountiful examples he practiced as he preached.

Gene said:

More on Do You Have the Courage to Break Conventional Thinking?

Swiping Successful Business Models Part II (The Institute of Children’s Literature)

admin — Mon, 04 Jan 2010 14:23:18 +0000

This is the tried-and-tested lead generation ad for The Institute of Children’s Literature.

It’s been going strong for over 30 years in both space and direct mail.

This space ad is the latest incarnation of the piece written by legendary copywriter, Malcom Decker.

More on Swiping Successful Business Models Part II (The Institute of Children’s Literature)

Bruce Barton: The Advertising Copywriter

admin — Mon, 04 Jan 2010 02:01:17 +0000

There’s been a lot written on Bruce Barton, so I figured I’d add a small piece to the pile.

Bruce Barton packed a lot into one lifetime. He was…

* Chairman and co-founder of one of the world’s largest advertising agencies, BBD&O

More on Bruce Barton: The Advertising Copywriter

18-Year-Old Millionaire Copywriter: Lillian Eichler

admin — Sat, 02 Jan 2010 20:46:37 +0000

The year was 1919.

18-year-old copywriter, Lillian Eichler, was working for the New York Ad Agency of Ruthrauff & Ryan.

Her first problem:

To move 1,000 dusty copies of the pre-1900 Encyclopedia of Etiquette, written by Eleanor Holt, which were sitting on Doubleday’s shelves.

More on 18-Year-Old Millionaire Copywriter: Lillian Eichler